Product Line Manager, Circuit Breakers | alfanar Electric

Role Overview

Product Line Manager, Circuit Breakers at alfanar Electric, located in Riyadh, Saudi Arabia.

Company Overview

alfanar is headquartered in Riyadh, Saudi Arabia, and operates construction and manufacturing businesses, design and development centers, and facilities across the Middle East and other countries. The company operates three main divisions: alfanar electric, alfanar Construction, and alfanar Building Systems.

alfanar electric is the industrial arm, manufacturing low, medium, and high voltage electrical construction products. Operations are located in Riyadh and Jubail, Saudi Arabia; Dubai, UAE; and London, UK. A development and engineering center is based in Chennai, India. The center of alfanar's industrial activities is alfanar Industrial Complex, situated in the Third Industrial Zone on Al-Kharj Road, Riyadh, spread across 700,000 square meters with comprehensive infrastructure including a data and communication center and commercial zone.

Role Purpose

Implement business strategies to manage circuit breaker products effectively, collaborate across teams to promote offerings, and enhance customer satisfaction. Achieve synergy across alfanar units for strategic market development. Analyze market trends, disruptions, and competition, providing strategic direction through continuous analysis. Foster innovation, explore new markets, and establish competitive advantages, differentiating alfanar products for elevated market positions.

Key Responsibilities

Market Exploration and Relationships

• Understand and capture customer needs, defining new offer scope and specifications aligned with market needs and company strategy.
• Participate in customer seminars, meetings, workshops, and events to promote offers.
• Scope and prioritize activities based on business and customer impact.
• Establish and grow relationships with strategic partners.

Market Research and Analysis

• Participate in market research, validation, and analysis to identify new market opportunities for new and existing product lines.
• Conduct competitive analysis of technical and commercial offers regularly and identify needs for offer enhancement to maintain competitiveness.
• Monitor market price trends.
• Identify market trends, disruptions, and opportunities, driving initiatives to capitalize on them.

Product Lifecycle Management

• Price position across all Go-To-Markets and geographies to capture offer value and ensure competitiveness.
• Work closely with teams to deliver with quick time-to-market and optimal resources.
• Lead product optimization and standardization with R&D and design teams for process performance improvement and increased productivity.

Product Launch and Operations

• Drive product launches, working with the public relations team, executives, and other product management team members.
• Participate in the proposal response process, offer forecast, and plan accuracy, ensuring the right inventory and competitive lead times.
• Focus on excess and obsolete (E&O) trends and provide strategic actions to maintain the best inventory level.
• Act as a product evangelist to build awareness and understanding.

Human Resources

• Recruit, recognize, and cultivate high performers and expose them to create a robust second line of management.
• Recognize low performers and guide them to improve or release them.
• Treat subordinates equally without any discrimination.
• Base assessment criteria of subordinates on performance that leads to planned results.
• Ensure availability of delegation of authority matrix with sufficient delegations as per company policy.

Business Planning and Performance

• Take full responsibility for operations as per the job description and required deliverables, taking into consideration general company guidelines.
• Anticipate problems and make necessary proactive steps to prevent them.
• Take necessary and proper timely decisions.
• Deliver required results in timely manner with required quality and cost.
• Transform corporate goals into business plans.
• Plan, follow-up, and execute annual and development plans.
• Monitor plan performance and initiate action to strengthen results and take corrective action accordingly.
• Provide periodic work progress reports.
• Monitor and control budgets and expenses to achieve optimum cost efficiency.

Organizational Development

• Develop organizational structure according to current requirements taking into consideration future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements

• Develop and coordinate well-defined written systems, policies, and procedures.
• Seek automation opportunities as much as possible.
• Navigate IT solutions, especially those relevant to the job and business.
• Promote automated systems and their full use to spread its culture.

Quality and Adaptation

• Act as quality is alfanar's prime competitive advantage.
• Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment

• Ensure a safe, secure, and legal work environment as per standard regulations.

Qualifications & Experience

• Bachelor Degree in Electrical Engineering or Business Management.
• 15+ years of work experience.

Skills & Competencies

• Product Development and Design.
• Product Evaluation.
• Product Forecasting.
• Product Knowledge.
• Product Launches.
• Product Liability.
• Product Positioning.
• Product Pricing.
• Product Profitability Analysis.
• Product Troubleshooting.