Principal Solution Engineer - Marketing Cloud - Middle East

Role Overview

Principal Solution Engineer – Marketing Cloud for the Middle East at Salesforce, based in Dubai, UAE or Riyadh, KSA, in a hybrid work arrangement.

Company Overview

Salesforce is the #1 AI CRM where humans with agents drive customer success together. The company is leading workforce transformation in the agentic era, with Agentforce as the future of AI. Salesforce is committed to innovation, trust, and core values centered on bettering business and the world through AI.

Role Purpose

As a Principal Solution Engineer for Marketing Cloud in the Middle East, you will be the technical and strategic partner to sales teams, helping enterprise and commercial customers understand how Salesforce Marketing Cloud transforms customer engagement and marketing automation. You will combine deep product expertise with regional business acumen to design and deliver compelling solutions.

Key Responsibilities

Sales Strategy & Deal Support

• Partner with Account Executives to qualify opportunities and build winning sales strategies for Marketing Cloud.
• Respond to RFPs and RFIs with compelling, technically sound proposals.
• Follow clients through creating, activating, using, and expanding solutions with a strategic data and AI lens.

Solution Design & Delivery

• Design and deliver tailored product demonstrations, proofs of concept, and technical presentations.
• Translate customer business requirements into Marketing Cloud solution architectures, including Email Studio, Journey Builder, Personalization, and Data Cloud integration.
• Ensure whatever you solution for a client has a production-grade prototype in mind.

Stakeholder Management

• Build trusted relationships with customer marketing, IT, and digital transformation stakeholders.
• Develop and articulate a strategic vision for using marketing and data technologies to drive business outcomes.
• Persuasively present complex technical and data-centric concepts to audiences ranging from technical teams to C-level executives.

Market & Product Intelligence

• Stay current on marketing technology trends, competitive landscape, and regional digital marketing maturity.
• Stay current on Customer Data Platform trends and data-driven marketing.
• Collaborate with Product Management to relay regional customer feedback.

Events & Thought Leadership

• Support regional marketing events, webinars, and executive briefings.
• Act as a thought leader in the marketing technology space.

Qualifications & Experience

• Proven experience in a role such as Solution Engineering, Digital Marketing, or Customer Success with Salesforce technology or technical consulting, with a strong focus on marketing technology and customer engagement solutions.
• Strong technical understanding of data-driven solutions, including Data 360 and customer data platforms.
• Proven ability to develop and articulate a strategic vision for using marketing and data technologies to drive business outcomes.
• Track record of working effectively with cross-functional teams, including sales, product management, and customer success.
• Knowledge of programming languages and at least two years of hands-on experience with Agentic marketing solutions is highly valued.

Skills & Competencies

• Excellent communication and presentation skills.
• Fluent in English; Arabic is highly preferred.
• Strong technical understanding of data-driven solutions and customer data platforms.
• AI versed with ability to lean into coding agents and vibe coding that shape deliverables while focusing on scale.
• Deep understanding of configuration and architecture of Marketing Cloud components.
• Experience in deployment and production-grade prototyping.

Additional Information

• Position Grade: Grade 8 (Principal).
• Work Arrangement: Hybrid.
• Salesforce uses artificial intelligence tools to help assess and evaluate candidates' resumes and qualifications during the recruiting process; however, humans make all final candidate selection and hiring decisions.
• Reasonable accommodations are available for applicants during the application and recruiting process.
• Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment, assessing all candidates on the basis of merit, competence, and qualifications without regard to protected classifications.