PR & Communications Director

Role Overview

PR & Communications Director at AHS Properties, a leading luxury real estate developer. This senior leadership role is based in the UAE and will shape the company's public image, strengthen its position within the luxury real estate market, and develop high-impact communication strategies that resonate with high-net-worth clients, investors, media, and key industry stakeholders.

Role Purpose

Lead AHS's communications, public relations, and brand reputation strategy to position the company and its leadership as influential voices within the luxury real estate and business sectors, while managing corporate reputation and ensuring consistent messaging across all external communication channels.

Key Responsibilities

Strategy & Brand Positioning

• Develop and execute AHS's overall PR and communications strategy in line with the company's business and brand objectives.
• Position AHS and its leadership as influential voices within the luxury real estate and business sectors.
• Identify opportunities to strengthen AHS's profile across luxury, business, real estate, lifestyle, and international media.
• Ensure all communications consistently reflect AHS's luxury positioning, tone of voice, and brand standards.

Media Relations & Coverage

• Build and maintain strong relationships with leading local, regional, and international media outlets, journalists, editors, and industry publications.
• Identify and secure high-value media opportunities, interviews, features, awards, and speaking engagements.
• Lead media campaigns surrounding project launches, major announcements, partnerships, and key corporate milestones.
• Monitor media coverage, public sentiment, competitor activity, and industry trends, providing strategic insights to senior management.

Communications & Content

• Lead corporate communications, media relations, public relations, and external communications initiatives.
• Develop compelling press releases, media statements, corporate announcements, speeches, interviews, and executive communications.

Executive Leadership Support

• Develop executive visibility strategies and support senior leadership with media preparation, interviews, speeches, and public appearances.
• Work directly with C-suite executives, founders, and senior leadership.

Reputation & Crisis Management

• Manage the company's reputation and ensure consistent messaging across all external communication channels.
• Oversee crisis communications and develop effective response strategies for reputational issues and sensitive situations.

Partnerships & Budget Management

• Develop and manage relationships with PR agencies, media partners, influencers, and other external communication partners.
• Oversee PR budgets, campaigns, deliverables, and performance reporting.

Qualifications & Experience

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 10+ years of progressive experience in PR, corporate communications, media relations, or strategic communications, with significant leadership experience.
• Proven experience within luxury real estate, luxury hospitality, premium brands, investment, or similarly high-profile industries.
• Strong track record of securing high-quality editorial coverage and managing high-profile communications campaigns.
• Experience managing corporate reputation and crisis communications.
• Strong understanding of the UAE luxury, real estate, business, and media landscape.
• Established relationships with UAE, regional, and international media.

Skills & Competencies

• Exceptional written and verbal communication skills in English.
• Strong executive presence with excellent presentation and stakeholder management abilities.
• Strategic thinker with strong commercial awareness and the ability to translate business objectives into impactful communication strategies.
• Proven ability to manage agencies, budgets, multiple campaigns, and high-profile projects simultaneously.
• Arabic language skills are an advantage.

Additional Information

• Luxury Brand Leadership: Shape the public profile and reputation of one of the region's emerging luxury real estate developers.
• Executive Exposure: Work closely with senior leadership and influential stakeholders.
• Global Visibility: Build AHS's presence across leading regional and international media.
• High-Profile Portfolio: Lead communications for prestigious luxury developments and major corporate milestones.
• Strategic Impact: Play a key role in defining the company's voice, reputation, and market positioning.
• Career Growth: Be part of a rapidly growing organization with ambitious expansion plans.
• Premium Environment: Work within a culture built around excellence, innovation, and luxury.