Performance Marketing Executive

Role Overview

Performance Marketing Executive at dmg events. This role owns the full growth engine: attracting the right audiences through paid and organic channels, and converting first-time readers into loyal, returning users.

Role Purpose

To drive audience growth end-to-end by optimizing acquisition across paid and organic channels, improving conversion funnels, and preparing the business for subscription model launch. You will make visible impact on traffic, engagement, marketing efficiency, and audience retention.

Key Responsibilities

Acquisition

• Plan and run paid acquisition campaigns across Google, Meta, LinkedIn, X, and Microsoft, optimizing every channel against cost per acquisition (CAC) rather than vanity traffic metrics.
• Grow organic and SEO-driven traffic in partnership with the editorial team, building a durable, lower-cost acquisition base that reduces reliance on paid spend.
• Test and scale new channels, audiences, and creative.

Conversion & Retention

• Own and develop the conversion funnel.
• Partner with lifecycle and CRM teams to reduce churn through onboarding, engagement, and win-back journeys, using first-party data to personalize experiences.
• Improve trial-to-paid and free-to-paid conversion rates as a primary KPI.

Analytics

• Build and own the acquisition analytics stack: CAC, LTV, payback period, cohort analysis, and multi-touch attribution.
• Ensure conversion tracking is accurate and trustworthy, with no inflated or under-counted conversions distorting spend decisions.
• Report MRR growth, funnel health, and channel efficiency to leadership, translating numbers into clear budget recommendations.

Qualifications & Experience

• 3+ years in performance, growth, or acquisition marketing, ideally with subscription, media, or SaaS product experience.
• Strong command of both paid acquisition and SEO / organic growth; demonstrated success driving traffic from both channels.
• Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn metrics.
• Track record of optimizing conversion funnels, paywalls, or registration flows.
• Commercial instinct: you think in revenue and payback, not just impressions and clicks.

Skills & Competencies

• GA4 (essential).
• SQL or BigQuery (strongly preferred).

Additional Information

• dmg events is an equal opportunity employer.