وصف الوظيفة
Role Overview
Part-time PPC / Meta Ads Specialist at MIRA Construction. This role involves hands-on day-to-day management and optimization of multiple advertising accounts, with a focus on campaign performance, testing, and continuous improvement.
Role Purpose
Own the daily management and optimization of multiple advertising accounts across Meta Ads, driving performance through data-driven decision-making, continuous testing, and strategic audience and creative optimization.
Key Responsibilities
Campaign Management
- Launch and set up advertising campaigns in Meta Ads.
- Manage multiple advertising accounts simultaneously.
- Troubleshoot issues related to advertising accounts, ads, and moderation.
Performance Analysis & Optimization
- Monitor campaign performance on a daily basis and respond promptly to changes.
- Optimize budgets, audiences, placements, and campaign structures.
- Analyze key performance metrics and identify reasons behind performance drops.
- Identify optimization opportunities and make data-driven decisions independently.
- Monitor the accuracy of tracking and conversion events.
Testing & Creative Strategy
- Test new audiences, offers, and advertising creatives.
- Test different audiences and advertising creatives.
- Provide recommendations for new advertising creatives.
Reporting & Communication
- Prepare regular performance reports.
- Discuss results, challenges, and optimization ideas with the PPC Team Lead.
Qualifications & Experience
- Strong hands-on experience with Meta Ads.
- Hands-on experience managing multiple advertising accounts independently.
- Hands-on experience with Lead Generation campaigns.
- Experience testing different audiences and advertising creatives.
- Working English for advertising platforms, ad copy, and day-to-day work communication.
Skills & Competencies
- Good understanding of performance marketing and key metrics such as CPL, CPA, CTR, CPM, and CR.
- Good understanding of cold audiences, retargeting, and Lookalike audiences.
- Ability to identify optimization opportunities independently.
- Strong attention to detail when working with advertising budgets.
- Ability to manage your area of responsibility independently without constant supervision.
Additional Information
- Part-time position.
- Fully remote work.
- Multiple advertising accounts and projects.
- Long-term cooperation.
- Working hours and compensation discussed individually based on experience.
- Experience with real estate projects is a plus.
- Experience with the Dubai / UAE market is a plus.
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