Omnichannel Marketing Campaigns Manager EEMEA, Surgical

Role Overview

Omnichannel Marketing Campaigns Manager EEMEA, Surgical at Edwards. The role is based in the EEMEA (Europe, Europe Middle East, Africa) region and supports the Surgical business unit.

Company Overview

Edwards' Surgical business unit is dedicated to innovation in cardiac surgery, identifying and solving critical, unmet needs. The business partners with surgical teams to deliver modern technologies that enhance patients' quality of life and expand treatment opportunities. The Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients receive needed treatments.

Role Purpose

To develop and execute comprehensive omnichannel marketing plans, products materials, and campaigns for the Edwards Surgical Product Portfolio across the EEMEA region, driving compelling messaging and experiences that connect medical professionals and industry stakeholders with innovative cardiac surgical solutions.

Key Responsibilities

Campaign Development & Execution

• Develop and execute comprehensive marketing plans, product materials, and campaigns including strategies and tactics for Edwards Surgical Product Portfolio.
• Drive marketing materials execution through all relevant legal and regulatory approval processes through collaboration with cross-functional stakeholders.
• Apply best practices, improve ways of working, and contribute to new concepts, tools, or standards within the team.

Messaging & Positioning

• Drive messaging and experiences around Edwards Surgical Portfolio for current and future users.
• Serve as an influential "voice of the product" to external and internal audiences.

Stakeholder Partnership & Coordination

• Partner closely with Sales and Professional Education teams to execute regional and country-level initiatives.
• Gather field insights to shape marketing plans and align product messaging.
• Partner closely with Regional and Global Marketing and Professional Education on various initiatives.
• Work effectively with cross-functional partners including Sales, Medical Affairs, Regulatory, and Legal.
• Align stakeholders and drive achievement of objectives through strong relationship management.

Digital Marketing

• Execute Digital Marketing initiatives including Digital Media and Customer Relationship Management (CRM).

Qualifications & Experience

• Bachelor's Degree with 5 years of related experience, or Master's Degree or equivalent with 3 years of related experience.
• Experience in life sciences, healthcare, or medical devices, ideally with exposure to cardiovascular disease, heart failure, or physician-facing marketing.
• Proven experience in Digital Marketing including Digital Media and CRM.
• Proven ability to work effectively with cross-functional partners.
• Strong functional knowledge in marketing campaign development and execution.

Skills & Competencies

• Pragmatic, solution-oriented mindset with the ability to drive progress and deliver outcomes in complex or resource-constrained environments.
• Excellent documentation, written, and verbal communication skills.
• Strong interpersonal and negotiation skills.
• Ability to influence and communicate with both external and internal audiences.
• Ability to apply best practices and contribute to process improvement.