وصف الوظيفة
Role Overview
MENA Marketing Manager at Red Hat, based in Dubai, UAE, with an expectation of regular in-office presence.
Company Overview
Red Hat is the world's leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, Red Hat associates work flexibly across work environments, from in-office to office-flex to fully remote, depending on role requirements. Red Hat's culture is built on the open source principles of transparency, collaboration, and inclusion.
Role Purpose
Develop and execute an integrated, outcome-driven marketing strategy that supports Red Hat's business priorities and growth objectives across MENA. Partner closely with regional sales leadership and cross-functional marketing teams to translate business priorities into measurable marketing programs. Work with Red Hat's partner ecosystem to develop and execute joint marketing programs that drive demand, pipeline and business impact.
Key Responsibilities
Strategy & Planning
- Develop and own the annual MENA marketing plan, aligned with regional business priorities, growth objectives and the broader MEA marketing strategy.
- Build and execute integrated, outcome-driven marketing programs across field, digital, social, partner and communications channels.
- Guide partners on campaign strategy, execution and measurement to ensure alignment with Red Hat priorities and maximize return on investment.
Sales & Business Partnership
- Partner closely with MENA business and sales leadership, acting as a trusted marketing advisor and translating business priorities into actionable marketing strategies.
- Drive measurable contribution to demand generation, pipeline creation and revenue growth, using performance insights to continuously optimize marketing investment and execution.
- Represent marketing within the MENA leadership ecosystem and maintain strong stakeholder alignment across sales, partner and marketing organizations.
Partner Marketing
- Develop and execute partner marketing programs with distributors, resellers, OEMs, system integrators (SIs) and independent software vendors (ISVs) to extend market reach and accelerate demand generation.
- Collaborate with MEA and EMEA marketing teams to leverage regional programs, content, expertise and best practices while ensuring local market relevance.
Operations & Vendor Management
- Manage local marketing agencies, event partners and suppliers, ensuring strong execution, cost effectiveness and consistent delivery against Red Hat standards.
- Manage the MENA marketing budget and prioritize investments based on business impact, performance and strategic priorities.
Reporting & Analytics
- Track, analyze and communicate marketing performance, providing clear visibility into outcomes, pipeline impact and return on investment.
Qualifications & Experience
- 5+ years of B2B marketing experience, preferably within the enterprise technology or IT sector and with experience across MENA markets.
- Proven experience developing and executing integrated marketing strategies across field, digital, social and partner marketing.
- Strong understanding of demand generation, pipeline creation and outcome-based marketing measurement.
- Experience working with channel partners, distributors, OEMs, system integrators (SIs) and/or independent software vendors (ISVs).
- Strong knowledge of the MENA technology landscape, key industry events and relevant partner ecosystem.
- Demonstrated ability to manage senior stakeholders and operate as a trusted advisor to sales and business leadership.
- Experience managing agencies, suppliers, budgets and multiple concurrent marketing programs.
- Bachelor's degree in business, marketing, communications or a related field is preferred.
Skills & Competencies
- Strong analytical mindset with the ability to use data and performance insights to optimize marketing investments.
- Excellent communication, collaboration and project management skills.
- Fluent English communication skills. Arabic is an advantage.
- Strong focus on business outcomes, accountability and execution.
Additional Information
- Willingness to travel regularly across the region, approximately 25%.
- Job reference: LI-AM4