Membership Consultant_Membership Sales_The Palm Dubai.Fitness First.UAE_Nakheel Mall - Dubai_Fitness First

Role Overview

Membership Consultant at Fitness First, located at Nakheel Mall, Dubai, UAE. You will report to the Senior Membership Sales and Renewal Manager and be part of the sales team driving membership growth and member onboarding.

Company Overview

Fitness First is one of the world's leading health and fitness companies owned and operated by Landmark Group, a global retail and hospitality entity. Fitness First operates over 70,000 members across more than 50 clubs in over 40 locations spanning the UAE, Bahrain, Qatar, Saudi Arabia, and Kuwait. The company offers world-class facilities, internationally accredited fitness experts, unlimited complimentary classes, and the Good Vibes program. Fitness First is open 7 days a week and originated in the UK with over 20 years of global experience. Landmark Group itself began in 1973 and has grown into a comprehensive retail and hospitality entity with over 2,200 retail stores and leisure outlets across the GCC, Middle East, India, Southeast Asia, and Africa, operating 25 plus own-built brands including Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, and Funcity.

Role Purpose

To drive membership sales and ensure seamless onboarding and ongoing service to new and existing members. You will engage potential members, guide them through their fitness journey, deliver exceptional customer service, and contribute to Fitness First's growth across the Middle East by achieving agreed monthly sales goals through a hands-on service approach aligned with company objectives.

Key Responsibilities

Sales Execution

• Achieve agreed Monthly Sales Goal through hands-on service delivery aligned with company objectives.
• Deliver clear and thorough membership options to all potential new members.
• Drive new membership sales daily, weekly, and monthly.
• Generate 30 new contacts daily and 30 new leads daily minimum.
• Book 12 appointments daily and complete 6 presentations daily.
• Close 3 sales daily.
• Conduct 10 follow-ups daily.
• Provide unrivalled session delivery and support to your client base.

Customer Service & Member Support

• Deliver excellent customer service to all club members and non-members.
• Service members from the start of their membership until they are no longer a member.
• Conduct 7-day service calls on all new joiners.
• Inspect club facilities throughout your shift.

Performance & Compliance

• Fully understand and follow company sales ratios: CA Ratio 30%, SR Ratio 50%, Close Ratio 70%.
• Follow the 8 stages for every presentation.
• Correctly set up and use 1-12 and 1-31 systems.
• Use TTS and ensure all booked appointments are filled correctly.
• Fully understand company sales ratios and the impact on business if not followed.
• Understand vetting and implications of non-compliance.
• Understand sales commission structure.

Training & Development

• Maintain updated product knowledge including all club benefits.
• Develop in-depth knowledge of MZ including using the belt at least 8 times monthly.
• Maintain genuine interest in latest developments in the fitness industry.
• Fully understand the 8 stages of a sale.
• Conduct daily and weekly role plays with your MSRM and CGM.
• Use sales scripts from your MC DAS book.
• Document all training with your MSRM in your DAS book and on separate training sheets.
• Complete RISE Sales training course and attend quarterly MC Training workshop.

Administrative & Planning Functions

• Complete monthly goal setting with MSRM.
• Complete MC DAS daily and update in the evening ready for morning MSRM one-on-one.
• Follow Daily MC Flow including appointment drives.
• Ensure MC DAS is functional and used correctly daily.
• Develop good understanding of MF to offer correct membership options.
• Fully understand Sales Brief including available offers and how they are tracked.
• Understand how to track sales accelerators like free month vouchers through MF.
• Maintain immaculate understanding of sales pricing structure and available prices.
• Understand terms and conditions of each membership.
• Understand full corporate product and process.

Departmental Liaison & Collaboration

• Promote efficiency and team spirit.
• Liaise with fitness department to help book outstanding GYS or help with Activate8 process.
• Engage in lead generation activities which may include working on reception; majority of role is call center based and driven.

Qualifications & Experience

• Secondary Education – A level or equivalent

Skills & Competencies

• Sales and customer service excellence
• Knowledge of fitness industry and club facilities
• Understanding of membership sales ratios and close ratios
• Proficiency with sales scripts and presentation techniques
• Ability to follow 8 stages of a sale
• Competency with TTS, MC DAS, and MF systems
• Lead generation and appointment booking
• Communication and interpersonal skills
• Ability to work in call center environment
• Knowledge of pricing structures and membership terms and conditions

Additional Information

• Reporting line: Senior Membership Sales and Renewal Manager
• Work location: Nakheel Mall, Dubai, UAE
• The role includes both call center-based work and in-club activities
• Open 7 days a week operations