Media Buyer (m/w/d) – Meta Ads | Performance-Marketing im Coaching & Consulting

Role Overview

Media Buyer (m/w/d) – Meta Ads | Performance-Marketing at NWM Consulting FMR LLC. The role focuses on managing paid advertising campaigns on Facebook and Instagram to drive measurable growth for the company and its clients in coaching, consulting, and online marketing.

Company Overview

NWM Consulting FMR LLC specializes in growth through coaching, consulting, and online marketing. The company develops strategies that deliver measurable results, with paid advertising on Facebook and Instagram as a core lever.

Role Purpose

As a Media Buyer, you own responsibility for Meta Ads campaigns across the company's own initiatives and client projects. You plan, test, optimize, and scale campaigns based on data-driven decisions, focusing on metrics like cost per lead (CPL) to understand what drives creative and audience performance.

Key Responsibilities

Campaign Management

• Plan, create, and manage Meta Ads campaigns on Facebook and Instagram, including campaign structure and budget allocation.
• Set up and control campaigns from conception through execution.

Performance Analysis & Optimization

• Monitor ongoing campaigns continuously to identify optimization opportunities.
• Implement improvements systematically and consistently.
• Track key performance indicators including CPL, CPA, CTR, and ROAS.
• Derive concrete actions from KPI analysis.

Testing & Learning

• Design and execute A/B tests for ad creatives, target audiences, and campaign elements.
• Validate what actually works through structured testing.

Lead Generation & Customer Acquisition

• Develop strategies for lead generation and customer acquisition aligned with specific project goals.

Campaign Scaling

• Identify campaigns with growth potential.
• Scale high-performing campaigns while maintaining economic efficiency.

Team Collaboration

• Work closely with the marketing and consulting team.
• Contribute performance-focused perspective to cross-functional initiatives.

Additional Information

• You gain visible, measurable impact on company and client growth through direct influence on funnel performance.
• Work spans company-owned funnels and diverse client projects across coaching, consulting, and digital marketing sectors.
• Collaborate closely with media buying, marketing, and consulting teams to understand how successful campaigns function from ad placement through customer closing.