وصف الوظيفة
Role Overview
Marketing Operations Specialist at HALA, a leading fintech player in the MENAP region, based in the Middle East (UAE, Saudi Arabia, or Egypt).
Company Overview
HALA is a fintech organization founded in 2017 that aims to redefine financial services and build the future bank of SMEs. The company holds multiple entities in UAE, Saudi Arabia, and Egypt, including HALA Payments and HALA Logistics, and offers solutions that enable merchants to digitize their payments and manage their sales and operations. HALA is currently licensed by the Saudi Arabian Central Bank and operates across 7 countries with a team of over 30 nationalities.
Role Purpose
Support the efficient execution of marketing campaigns and initiatives across HALA's payment products and services, ensuring effective coordination, performance tracking, and compliance with internal and regulatory requirements.
Key Responsibilities
Campaign Coordination & Execution
- Coordinate the execution of marketing campaigns, promotions, and product launches across customer and merchant segments.
- Manage campaign timelines, deliverables, approvals, and cross-functional dependencies.
Cross-Functional Collaboration
- Work closely with Product, Sales, Growth, Data, and Compliance to ensure effective campaign execution.
- Coordinate with external agencies and vendors as required.
Marketing Operations & Automation
- Support CRM, marketing automation, customer segmentation, and campaign targeting activities.
- Maintain marketing dashboards, campaign calendars, trackers, and related documentation.
- Identify opportunities to improve and automate marketing processes and workflows.
Performance Tracking & Reporting
- Track and report campaign performance, including acquisition, conversion, engagement, and product adoption.
Compliance & Brand Standards
- Ensure marketing activities comply with brand standards, internal policies, and applicable KSA regulatory requirements.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Management Information Systems, Digital Marketing, or a related field; equivalent years of relevant experience may be considered in lieu of formal education.
- Two to four years of relevant experience in marketing operations, digital marketing, CRM, growth operations, campaign management, or a related field.
- Experience in fintech, payments, banking, financial services, e-commerce, or technology is preferred.
Skills & Competencies
- Fluent in English and Arabic.
- Good understanding of digital payments, customer and merchant journeys, digital marketing channels, and campaign lifecycle management.
- Experience with CRM, marketing automation, campaign management, analytics, or customer engagement platforms.
- Good analytical capabilities and proficiency in Excel, Google Sheets, and reporting and dashboard tools.
- Understanding of campaign KPIs such as acquisition, conversion, engagement, retention, ROI, and product adoption.
- Process Optimization & Innovation – Advanced proficiency.
- Collaboration & Stakeholder Engagement – Advanced proficiency.
- Strategic Thinking & Execution – Moderate proficiency.
- Business Acumen & Operational Efficiency – Moderate proficiency.
Additional Information
- Inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
- Highly competitive compensation packages, including the potential for shares.
- Regular training and annual learning stipend to support personal development and career growth in a hyper-growth environment.
- Autonomy, mentoring, and challenging goals that create opportunities for growth.
- High level of responsibility and trust with freedom to determine the best approach to function execution.