Marketing Operations Lead

Role Overview

Marketing Operations Lead at Bybit, a leading cryptocurrency exchange and digital financial platform. This role owns the product operations and content ecosystem of the in-app community.

Company Overview

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3. The company is recognized as one of the most trusted and transparent platforms in the digital asset industry, backed by a global team of ambitious builders, problem-solvers, and innovators in a high-performance and fast-moving environment.

Role Purpose

This role drives engagement, retention, and trading conversion through content distribution strategy, recommendation system optimization, and user growth initiatives. You will own the growth of the in-app community by increasing active users, content participation, and engagement.

Key Responsibilities

Community Growth & Engagement

• Own the growth of the in-app community by increasing active users, content participation, and engagement.
• Design and optimize user funnels to increase UGC participation, community interaction, and trading conversion.

Content Strategy & Systems

• Develop content distribution strategies and define recommendation algorithm requirements to improve content discovery and engagement.

Analytics & Optimization

• Use analytics and A/B testing to continuously improve retention, engagement, and product performance.

Cross-Team Collaboration

• Partner with Growth, Marketing, Data, and Engineering teams to align community initiatives with broader platform goals.

Qualifications & Experience

• 4+ years of experience in product operations, growth, or community product roles in internet or crypto platforms.
• Hands-on experience with data analysis and A/B testing.
• Experience with platforms such as Binance Square or Bitget Plaza is a plus.

Skills & Competencies

• Strong understanding of content distribution, recommendation systems, and user engagement strategies.
• Strong communication and cross-team collaboration skills.
• Fluent English; Chinese is a plus.

Additional Information

• Study Growth Fund: Support for professional development and continuous learning.
• Internal Events: Participation in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team working alongside colleagues from around the world.
• Career Advancement: Access to opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with Bybit through internal job opportunities to help build your career path.