marketing manager

Role Overview

Marketing Manager at Al Gahwa Al Arabiya. This position leads marketing efforts and drives brand growth in a competitive marketplace.

Role Purpose

Develop and implement comprehensive marketing strategies aligned with company goals and vision. Drive customer engagement, increase brand awareness, and contribute to revenue growth by expanding the brand's presence both online and offline.

Key Responsibilities

Strategy & Planning

• Develop and execute comprehensive marketing strategies to achieve business objectives.
• Conduct market research and analyze customer insights to identify growth opportunities and target audiences.

Campaign Management

• Manage and supervise marketing campaigns across various channels including digital, social media, email, and events.
• Oversee the creation of marketing materials, including content, advertisements, and promotional collateral.

Coordination & Collaboration

• Collaborate with sales, product development, and creative teams to ensure brand consistency and effective messaging.

Budget & Performance

• Manage the marketing budget to maximize ROI and optimize resource allocation.
• Monitor and report on the performance of marketing campaigns using key metrics and KPIs, adjusting strategies as needed.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Proven experience as a Marketing Manager or similar role, preferably within the retail or consumer goods industry.

Skills & Competencies

• Strong understanding of digital marketing techniques, tools, and analytics.
• Excellent leadership and team management skills with the ability to motivate and inspire a diverse team.
• Exceptional communication and interpersonal skills, capable of building relationships across departments.
• Analytical mindset with proficiency in data analysis and interpretation to inform decision-making.
• Creative thinker with a passion for innovation and staying current with marketing trends.