Marketing Manager

Role Overview

Marketing Manager – Coffee / Roastery at Burjline Builders, based in Riyadh, Saudi Arabia. Full-time position.

Role Purpose

Develop and execute marketing strategies to build brand awareness across the Saudi coffee and F&B market, grow B2B and consumer business, and support overall business growth through strategic market positioning and client acquisition.

Key Responsibilities

Strategy & Brand Development

• Develop and execute marketing strategies to support business growth.
• Build brand awareness across the Saudi coffee and F&B market.
• Conduct market and competitor analysis and identify new opportunities.

B2B Marketing & Client Acquisition

• Develop B2B marketing initiatives and support client acquisition.
• Build relationships with cafés, restaurants, hotels, retailers, and corporate clients.

Campaign & Channel Management

• Manage campaigns, social media, digital marketing, events, and promotions.
• Track campaign performance and prepare marketing reports.

Operations & Budget Management

• Work closely with Sales and Operations teams to achieve business targets.
• Manage marketing budgets, agencies, and external partners.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of marketing experience in Coffee, Roastery, F&B, or FMCG.
• Strong knowledge of the Saudi market.
• Saudi/GCC experience preferred.

Skills & Competencies

• Coffee and Roastery Marketing expertise.
• Brand Management and Brand Building.
• B2B Marketing.
• Digital Marketing.
• Business Growth and Market Development.
• Strong network within the coffee, F&B, retail, or FMCG industry.
• Strong communication and creativity.
• Relationship-building capabilities.
• English (required); Arabic (advantage).