Marketing Manager

Role Overview

Marketing Manager at Majid Al Futtaim Entertainment, responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, increase admissions, and foster customer loyalty for Leisure and Entertainment brands including Activate, SOCO, Magic Planet, Explorers, Yalla Bowling, iFly and new concepts across the region.

Role Purpose

The Marketing Manager will develop and execute integrated marketing and communication strategies for multiple leisure and entertainment brands, working collaboratively with internal teams and external stakeholders to identify opportunities and drive business growth across the region.

Key Responsibilities

Strategy & Campaign Development

• Develop and execute integrated marketing and communication strategies for Leisure & Entertainment brands, including new launches and initiatives.
• Lead the planning, delivery, and optimization of marketing campaigns, activations, events, and partnerships.
• Utilize consumer insights, market data, and analytics to create targeted marketing strategies and improve performance.
• Identify cross-promotional opportunities and partnerships to enhance brand visibility, engagement, and customer reach.

Multi-Brand Management

• Manage multiple brands and projects simultaneously, ensuring alignment with business objectives and KPIs.

Budget & Performance Management

• Oversee marketing budgets, campaign timelines, and ROI analysis to ensure cost-effective and impactful execution.
• Monitor campaign effectiveness, industry trends, competitor activity, and compliance requirements to drive brand growth and ensure adherence to corporate and legal standards.

Team Leadership

• Lead, support, and develop high-performing teams while fostering a culture of innovation, accountability, and continuous improvement.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 8+ years of experience in marketing, communications, or brand management, preferably within leisure, entertainment, retail, or hospitality sectors.
• Proven experience developing and executing integrated marketing and communication strategies across multiple brands and campaigns.
• Strong expertise in managing marketing budgets, campaign timelines, media planning, and ROI analysis to ensure cost-effective execution.
• Experience leveraging consumer insights, market research, and performance analytics to optimize marketing strategies and drive business growth.

Skills & Competencies

• Excellent stakeholder management skills with proven ability to build partnerships with agencies, media partners, sponsors, and internal teams.