Marketing Manager

Role Overview

Marketing Manager at NMC Healthcare, Dubai. Reports to the Hospital Director with overall responsibility for the design, implementation, communication, cost efficiency and administration of the corporate marketing philosophy and products in support of NMC DIP Dubai business strategy.

Role Purpose

Drive revenue and profitability through strategic marketing execution, product lifecycle management, and stakeholder engagement. Design and deliver marketing initiatives in Promotion, Advertising and Reporting disciplines while assessing competitive and market forces to inform hospital and promotion strategies.

Key Responsibilities

Product Management

• Own delivery of all Product Management from development, implementation and life cycle management around risk appropriate profitability.

Revenue and Growth Strategy

• Drive risk appropriate revenue and profitability objectives through strategic planning and research.
• Initiate new revenue opportunities and products in existing markets through innovative approaches, ideas, service segmentation and customer experience.
• Develop new business strategies to enhance market share and improve overall performance.

Customer Value

• Protect the exclusive value of the current customer experience and create new ways to add value to current customers.
• Attract prospective customers, particularly in scalable ways, such as leveraging technology and connection with others in the community.

Marketing and Communications

• Leverage agency relationships to optimize exposure of the company and products in all media channels through innovative marketing.
• Serve as a credible, articulate company spokesperson and ensure effective multi-modal communication to engage external communities regarding products.

Stakeholder Management

• Understand distinct needs of internal stakeholders including consumer, commercial and wealth management.
• Interface with IT and Operations to ensure execution of ideas.
• Work through the management team and medical leadership of the hospital to reduce costs, enhance revenues and achieve effective utilization and quality goals and objectives.
• Perform ongoing critical assessment of competitive and market forces to develop and influence multiple stakeholders in the corporation.

Patient and Complaint Management

• Attend to, manage and resolve patient complaints to the satisfaction of all parties involved.

Compliance and Accreditation

• Ensure compliance with government regulatory agencies and accrediting bodies.
• Actively participate in JCI accreditation project.

Additional Duties

• Analyze and utilize information to develop and support management decisions.
• Perform other related duties incidental to the work described herein, as may be assigned or delegated.

Qualifications & Experience

• Minimum Education: Bachelor's Degree.
• Preferred Education: Master's Degree.
• Preferred Experience: 3–5 years marketing experience preferably in a hospital set-up.

Skills & Competencies

• Excellent command of oral and written English.
• Knowledge of Arabic desirable.
• Computer Literacy.
• Ability to work constructively and interact professionally with others.
• Ability to coordinate multiple tasks, adjust to changing priorities and work within deadlines.
• Ability to attend to meetings outside of normal business hours.

Additional Information

• Performance criteria include achievement of core objectives in line with management and stakeholder expectations.