Marketing Manager - Dubai

Role Overview

Marketing Manager – Dubai at Al Tayer Group, Dubai, UAE. The role defines overall marketing strategy and plans for Al Tayer Motors brands, ensuring synergy, consistency and quality in marketing approach and fulfillment of company objectives.

Role Purpose

To establish and execute comprehensive marketing strategy and brand management activities for Al Tayer Motors, driving alignment across all brands and business units while maintaining consistency with company and principal expectations.

Key Responsibilities

Strategy & Planning

• Prepare the annual marketing budget for Al Tayer Motors and ensure effective and efficient utilization of the marketing budget for the Division.
• Define macro level marketing strategy and facilitate formulation of strategies for marketing and overall brand management activities for Al Tayer Motors, ensuring results are directly related to the overall business plan.

Brand Management & Governance

• Monitor overall brand performance within each business unit and work closely with brand and sales managers to ensure overall brand performance and image is consistent and in line with company and principle expectations.
• Ensure that brand guidelines are adhered to as required by the company and principals.
• Review identified opportunities to enhance and build stronger brand equity for all brands represented.

Operations & Implementation

• Monitor the implementation of approved marketing plans working with and through the appropriate units within the Customer Experience and Marketing department and in close collaboration with Brand General Manager.
• Collaborate with Events Management team for planning and execution of events as necessary.

Market Intelligence & Analysis

• Obtain market information from mystery shopping and various research activities to keep abreast of competitors' activities.
• Review brand performance reports (Key Business Indicators) and prepare quality analyses to facilitate better sales and to aid decision-making by top management.

Stakeholder Management

• Maintain effective working relations and contacts with Principals, key external parties, local and overseas and remain abreast of new developments and approaches relevant to Al Tayer Motors.

Qualifications & Experience

• Master's Degree in the field of Marketing.
• Minimum five to eight years of experience, with at least five years in a Senior Management role.
• Relevant work experience with or for brand conscious organizations preferably in the luxury or automotive sector.
• Preferably Membership in leading marketing organizations such as American Marketing Association or equivalent.