Marketing Executive - Design & Hospitality

Role Overview

Marketing Executive - Design & Hospitality at dmg events, an international exhibitions and publishing company based globally.

Company Overview

dmg events is an international exhibitions and publishing company that attracts more than 425,000 visitors to a global portfolio of 80 exhibitions each year. The company accelerates business through face-to-face events by bringing people together to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT), which manages a diverse, multinational portfolio of companies with total revenues of £2bn, providing businesses and consumers with compelling information, analysis, insight, events, news and entertainment.

Role Purpose

Plan and deliver marketing for exhibitions, conferences and special events. Define campaign objectives, channel mix and audience growth plans, manage allocated budgets, and work with the Marketing Coordinator to deliver multi-channel campaigns, marketing communications and promotional activity. Work closely with Marketing Managers, Exhibition Directors and Sales teams to grow visitor attendance and engagement, exhibitor participation and brand presence.

Key Responsibilities

Campaign Strategy & Planning

• Plan and deliver the end-to-end marketing strategy for assigned events and features within the portfolio direction set by the Marketing Manager.
• Define campaign objectives, channel mix and timelines for assigned events.
• Plan and execute integrated campaigns across email, social, paid media, content and partnerships.

On-Show Activations

• Develop and deliver on-show activations for assigned events.
• Generate concepts and present them to stakeholders for approval.
• Build the marketing and participation plan to drive exhibitor and visitor involvement.

Marketing Collateral & Digital Assets

• Coordinate the development and delivery of marketing collateral including brochures, visitor tickets, advertisements, web banners, emails and other promotional materials.
• Manage and update event websites and digital platforms to ensure accurate, engaging and up-to-date information is available.
• Create, edit and proofread marketing content across English and Arabic materials to ensure quality, brand consistency and accuracy.

Audience Development & Data Management

• Develop and deliver the audience growth plan for key visitor personas, covering data build, acquisition, segmentation and database management.

Performance & Analysis

• Monitor and analyse marketing performance, taking ownership of KPI reporting, campaign analysis and post-event reporting.
• Use campaign performance data to suggest improvements and optimizations to achieve KPIs.

Stakeholder & Partnership Management

• Support public relations activities by coordinating with PR agencies and assisting with media engagement initiatives.
• Build and maintain relationships with internal teams, media partners, suppliers, associations and external stakeholders.

Event Support & Administration

• Provide onsite marketing support during events, assisting with operational requirements and ensuring successful event delivery.
• Support special projects, research initiatives and marketing improvement activities as required by the business.
• Maintain accurate marketing records, files and administrative documentation to support effective team operations.

Qualifications & Experience

Education

• University degree or equivalent qualification in Marketing, Communications, Business or a related discipline.

Experience

• 2–3 years of experience in marketing, communications or a related field.
• Experience supporting marketing campaigns across multiple channels.
• Experience managing external stakeholders, suppliers or media partners is desirable.
• Experience within the exhibitions or events industry is advantageous.
• Understanding of exhibition or events industry is desirable.

Knowledge

• Understanding of marketing principles, campaign planning and digital marketing channels.
• Knowledge of content creation, audience development and event marketing practices.
• Arabic language skills are desirable but not mandatory.

Skills & Competencies

Technical & Digital Skills

• Good understanding of digital marketing, email marketing and social media platforms.
• Proficiency in Microsoft Office applications.

Communication & Content

• Excellent written and verbal communication skills.
• Strong copywriting, proofreading and content creation skills.

Professional Skills

• Excellent negotiation and relationship-building skills.
• Ability to plan and execute marketing campaigns.
• Strong research and analytical skills.
• Strong attention to detail and accuracy.
• Ability to manage multiple projects and meet deadlines.
• Strong organisational and time management skills.

Behavioural Competencies

• Communication
• Teamwork
• Customer Focus
• Flexibility and Adaptability
• Analytical Thinking
• Research Skills
• Organisation and Planning
• Attention to Detail
• Resilience
• Ability to Work Under Pressure
• Prioritisation
• Accountability