Marketing Executive - Beauty

Role Overview

Marketing Executive - Beauty at Al Tayer Group. The role is based across UAE, Bahrain, Kuwait, Qatar, Oman and Saudi Arabia.

Company Overview

Al Tayer Insignia is a luxury retail partner with over 40 years of experience working with the world's most iconic brands. The company operates boutiques, department stores, and leading online platforms across the GCC with a seamless omnichannel presence.

Role Purpose

To coordinate and execute marketing activities, promotions and events for the Beauty Portfolio across department stores, in full alignment with Al Tayer Group policies, procedures and Brand/Principals guidelines across the GCC region.

Key Responsibilities

Planning & Strategy

• Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands.
• Update and maintain the marketing calendar for all promotional initiatives.
• Timely update of the website brand and portfolio content by season.

Marketing Execution

• Implement marketing and promotional activities for Beauty as per agreed plans.
• Coordinate with the central team on a weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM and database capturing, displays, etc.
• Work with the Brand Principals and Social Media team to develop relevant content on the allocated portfolio.
• Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines.

Compliance & Guidelines

• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all respective brands within the Business Unit apply and adhere to the guidelines across all managed marketing activities.

Stakeholder Coordination

• Coordinate on a daily basis with sales team and/or Business Unit managers to identify possible marketing requirements and support for the business.
• Maintain effective working relations and contacts with key external parties such as vendors and mall management.

Reporting & Analysis

• Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, and post-activity reports after each sponsorship and display activity as required.
• Assist in collating competitors' activities regarding communication, pricing, packaging and planning.

Administration & Systems

• Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases and systems are updated as mandated.
• Collect and maintain estimates and invoices with all vendors and ensure timely process of payments through the FSS structure.
• Support the team on maintenance of annual budgets including allocation of monthly phasing.

Qualifications & Experience

• 3–5 years of marketing experience.
• Experience in marketing in the beauty industry is mandatory.

Skills & Competencies

• Excellent communication and interpersonal skills.
• Strong organizational and planning abilities with the ability to deal with and work under pressure and tight deadlines.
• Computer literacy in Microsoft Office including Word, PowerPoint and Excel.