وصف الوظيفة
Role Overview
Marketing Executive at wasl (Viya Golf), based in Abu Dhabi. Reports to the Marketing Manager within the Marketing & Communications department.
Company Overview
Viya is the UAE's leading golf and hospitality management group operating a portfolio of championship golf courses, award-winning restaurants, premium leisure and recreation facilities, innovative entertainment concepts, and digital platforms. As part of wasl Hospitality & Leisure, Viya is recognised as a guardian of golfing heritage and a leader in modern hospitality. The group operates Emirates Golf Club, Dubai Creek Golf & Yacht Club, Jumeirah Golf Estates, Yas Links Abu Dhabi, Saadiyat Beach Golf Club, Yas Acres Golf & Country Club, Topgolf Dubai, Tiger Strikes, and recreation brands including Viya Fit and Viya Padel. Operations are underpinned by the Viya App, a loyalty-driven platform that integrates bookings, rewards, and spendable benefits across the portfolio.
Role Purpose
To support and create commercially-led and memorable marketing campaigns that follow overall strategy in line with departmental and club standards at Viya Golf Abu Dhabi, in order to grow brands, generate leads, and drive revenue across the business, with particular focus on Food & Beverage operations and the Golf Clubs entities.
Key Responsibilities
Campaign & Brand Management
- Support delivery of commercially-led and memorable marketing campaigns aligned to departmental and club standards.
- Support management of the Viya Golf brand and its products to deliver strong brand and revenue growth.
- Deliver the operational, branding and marketing plan for areas of responsibility.
- Lead day-to-day project management of marketing activities.
- Use initiative and benchmarking to produce ideas for live activations and promotions, adhering to brand guidelines at all times.
- Produce reports for all activities undertaken with reference to measurement and ROI where appropriate.
- Maintain and review plans for key campaigns.
Social Media & Digital Content
- Keep allocated social media accounts active and engaging, including Facebook, Twitter, and Instagram, with strong calls to action.
- Stay updated with latest trends to continuously develop and expand the social media presence.
- Maintain and update Content Calendars for all social media profiles.
- Monitor four WhatsApp groups set up for generating content.
- Update social media as and when required, including out of office hours.
Website & Communications
- Update and manage outlets and promotions on the website.
- Prepare branded emails to members and visitors to the club.
- Liaise with other departments within the club to ensure that promotions and key messages are communicated in a timely and efficient manner.
Creative & Publishing Support
- Brief artworks to Viya Golf Publishing, working with designers to create artworks in various sizes and styles.
- Assist designers in generating new ideas and designs for artworks.
- Coordinate video and photo shoots at locations.
Public Relations & Media
- Liaise with the PR Agency and press to assure correct publicity is achieved.
- Attend PR events and meetings as required.
Administrative & Operational
- Control the marketing share drive for designated outlets and business areas, keeping files and reports up to date.
- Provide support to the Head of Marketing Communications and Managers – Marcom as and when required.
- Participate in various extra activities contributing towards individual and organizational growth.
- Attend meetings, training and seminars to develop yourself and the club.
IT Security & Compliance
- Read, understand and comply with all applicable Information Security Policies and procedures of wasl.
- Cooperate, coordinate and share information with Internal/External Audit teams as appropriate and applicable.
- Attend Information Security Awareness sessions conducted by wasl IT Department.
- Immediately report all Information Security breaches, events, weaknesses, incidents (actual or suspected breaches) to the IT Service Desk.
- Apply awareness of Dubai Golf / Viya Golf Mission, Vision and Values.
- Apply the 4 Service Steps throughout serving internal and external customers.
Qualifications & Experience
- Bachelor's degree in marketing or business field with minimum of an internship in a similar position.
- Marketing experience in hospitality or tourism related industry is preferred.
- Relevant qualifications or training in areas relevant to job description.
Skills & Competencies
- Excellent computer skills with great graphic designing skills.
- Digital marketing expertise.
- Fluent in written and spoken English.
- Good command of English language; other languages preferred.
- Experience of social media management.
- Pleasant, friendly and outgoing personality.
- Strong attention to detail and creativity.
Additional Information
Viya is proud to have a thriving, multicultural workforce representing over 80 nationalities, including both Emiratis and expatriates, who bring diverse perspectives, skills, and experiences to the organisation. The culture is built on teamwork, passion, and excellence, where every individual is encouraged to grow and contribute to shared success.