وصف الوظيفة
Role Overview
Marketing Executive at wasl, within the Marketing & Communications department of Viya Golf, based in Abu Dhabi. This role reports to the Marketing Manager.
Company Overview
Viya is the UAE's leading golf and hospitality management group operating a portfolio of championship golf courses, award-winning restaurants, premium leisure and recreation facilities, innovative entertainment concepts, and digital platforms. Since launching Emirates Golf Club in 1988, the region's first all-grass course, the group has expanded to include Dubai Creek Golf & Yacht Club, Jumeirah Golf Estates, Yas Links Abu Dhabi, Saadiyat Beach Golf Club, Yas Acres Golf & Country Club, Topgolf Dubai, Tiger Strikes, and recreation brands such as Viya Fit and Viya Padel. As part of wasl Hospitality & Leisure, Viya operations are underpinned by the Viya App, a loyalty-driven platform that integrates bookings, rewards, and spendable benefits across the portfolio.
Role Purpose
Support and create commercially-led and memorable marketing campaigns that follow overall strategy in line with departmental and club standards, to grow brands, gain more leads, and drive revenue across the business. The role maintains particular focus on Food & Beverage operations and Golf Clubs entities at Viya Golf.
Key Responsibilities
Campaign & Brand Management
- Deliver day-to-day marketing for outlets and events, focusing on increasing marketing penetration and awareness and revenue growth.
- Support management of the Viya Golf brand and its products to deliver strong brand and revenue growth.
- Deliver the operational, branding and marketing plan for areas of responsibility.
- Lead day-to-day project management of marketing activities.
- Produce ideas for live activations and promotions using initiative and benchmarking, adhering to brand guidelines.
Social Media & Digital
- Keep allocated social media accounts active and engaging with strong calls to action, including Facebook, Twitter, and Instagram.
- Stay updated with latest trends to continuously develop and expand social media presence.
- Maintain and update Content Calendars for all social media profiles.
- Monitor four WhatsApp groups set up for generating content.
- Update social media as required, including out of office hours.
Communications & Coordination
- Liaise with PR Agency and press to ensure correct publicity.
- Liaise with other departments within the club to ensure promotions and key messages are communicated timely and efficiently.
- Coordinate video and photo shoots at locations.
- Brief artworks to Viya Golf Publishing and work with designers to create artworks in various sizes and styles.
- Assist designers in generating new ideas and designs for artworks.
Website & Content Management
- Update and manage outlets and promotions on the website.
- Manage branded emails to members and visitors to the club.
- Control the marketing share drive for designated outlets and business areas.
- Keep files and reports up to date.
Reporting & Analysis
- Produce reports for all activities undertaken with reference to measurement and ROI where appropriate.
- Maintain and review plans for key campaigns.
Additional Support
- Provide support to the Head of Marketing Communications and Managers – Marcom as required.
- Attend PR events and meetings as presence and involvement may be required.
- Participate in various extra activities contributing towards individual and organizational growth in line with Viya Golf's goal of continuous improvement.
- Attend meetings, training, and seminars to develop yourself and the club.
Quality & Service
- Apply awareness of Dubai Golf / Viya Golf Mission, Vision and Values.
- Apply the 4 Service Steps throughout serving internal and external customers.
IT Security & Compliance
- Read, understand, and comply with all applicable Information Security Policies and procedures of wasl.
- Cooperate, coordinate, and share information with Internal/External Audit teams as appropriate and applicable.
- Attend Information Security Awareness sessions conducted by wasl IT Department.
- Report all Information Security breaches, events, weaknesses, and incidents (actual or suspected) immediately to the IT Service Desk.
Qualifications & Experience
- Bachelor's degree in marketing or business field with minimum of an internship in a similar position.
- Relevant qualifications or training in areas relevant to the job description.
- Fluent in written and spoken English.
- Marketing experience in hospitality or tourism related industry is preferred.
- Good command of the English language; other languages preferred.
Skills & Competencies
- Excellent computer skills with great graphic designing skills.
- Digital marketing expertise.
- Experience of social media management.
- Pleasant, friendly, and outgoing personality.
- Eye for detail, creativity, and sales calls to action.
Additional Information
Viya is proud to have a thriving, multicultural workforce representing over 80 nationalities, including both Emiratis and expatriates, who bring diverse perspectives, skills, and experiences to the organization. People are at the heart of everything Viya does, and the culture is built on teamwork, passion, and excellence, where every individual is encouraged to grow and contribute to shared success.