Manager_Social Media Marketing

Role Overview

Manager, Social Media Marketing at Landmark Group. This role leads social media strategy, content creation, and community management for HomeBox, a consumer brand.

Role Purpose

Own HomeBox's social media presence across all platforms, developing and executing a distinctive social strategy aligned with brand and commercial priorities, while managing creative production, community engagement, and influencer partnerships to drive authentic audience connection and business results.

Key Responsibilities

Social Strategy & Content

• Develop and own the social media strategy aligned with brand and commercial priorities.
• Define the role of each platform and develop content suited to its audience, formats and behavior.
• Build and manage the social content calendar across campaigns, product stories, new launches, tactical moments and always-on communication.
• Identify relevant trends, cultural moments and emerging formats that HomeBox can participate in authentically.
• Build a distinctive and consistent HomeBox voice across social platforms.

Creative & Production Leadership

• Develop and guide social-first ideas, rather than simply adapting campaign assets for social.
• Set high standards across concepts, copy, design, photography, reels, video and motion content.
• Brief and creatively guide designers, agencies, creators, photographers and production partners.
• Support shoots and content production to ensure output is relevant and optimized for social.
• Build agile content formats that improve speed without compromising quality.

Platform & Community Management

• Oversee HomeBox presence across key platforms including Instagram, TikTok, Facebook, YouTube and relevant emerging channels.
• Ensure content is adapted appropriately by platform rather than following a one-size-fits-all approach.
• Oversee publishing, community engagement, platform hygiene and ongoing optimization.
• Partner with Performance Marketing to identify strong content for amplification.

Influencer & Creator Marketing

• Own HomeBox's influencer and creator strategy.
• Identify creators relevant to the brand, audience and campaign objectives.
• Develop strong creator briefs and collaborations that feel authentic and engaging.
• Manage influencer agencies, budgets, deliverables and campaign performance.
• Build a balanced creator portfolio across brand, product and tactical requirements.

Agency, Performance & Optimization

• Lead the relationship with social and content agencies, setting clear standards for strategy, creativity and execution.
• Provide strong creative feedback and challenge work that does not meet brand standards.
• Track performance across engagement, reach, community growth, content effectiveness and creator performance.
• Use social data, listening and learnings to continuously improve content and future campaigns.
• Stay current on platform changes, social behaviors and evolving creator trends.

Qualifications & Experience

• 5–7 years of experience in Social Media, Content or Digital Marketing.
• Experience leading social media for a consumer brand or within a leading creative/social agency working on major brands.
• Proven experience developing social-first content across multiple platforms.
• Strong experience in influencer and creator marketing.
• Experience managing agencies and content production.