Manager - Visual Merchandiser

Role Overview

Manager - Visual Merchandiser at Apparel Group. The Visual Merchandiser Manager is responsible for implementing and maintaining the brand and shops' image through effective resource management, training and coaching the store team to perform merchant-based visual presentation, and managing daily, weekly and seasonal visual presentation tasks.

Role Purpose

To deliver visual excellence and create shop environments that reflect brand essence while ensuring effective resource management, team development, and execution of visual merchandising strategies across all assigned locations.

Key Responsibilities

Brand Image & Visual Excellence

• Deliver visual excellence and create a shop environment reflecting brand essence as per set objectives, guidelines and visual proposition communicated by the merchandising department and business partners.
• Study available commercial tools, latest and future fashion trends, store events and promotions in line with the Marketing Activity and Events Calendar that have a sales impact on the store.
• Implement POS and seasonal shop layouts to convey the right brand message and deliver brand strategy.
• Meet periodically with merchandisers to plan coming market lines by adapting special tools to maintain brand layout, fixture composition, product merchandising and retail standards.

Store Operations & Planning

• Manage the planning and monitor the critical path for all new store openings ensuring the delivery of visual set-ups according to set timelines in coordination with the marketing department.
• Conduct regular shop visits to give feedback on visual, commercial and operational matters to all levels of store and management and suggest an action plan accordingly.

Merchandising Management

• Direct merchandising deliverables for assigned categories and coordinate closely with Regional and Senior Merchandisers to successfully plan and manage product distribution and display.
• Assist Regional and Senior Merchandisers in monitoring major line changes, identifying slow sellers and best sellers and providing current competitor information through competitive shopping and online research.
• Work with the merchandising team to implement seasonal promotions and special events.

Team Leadership

• Train and coach the store team to perform merchant-based visual presentation.
• Assist in recruiting, training, coaching, motivating and evaluating team members to ensure they have the necessary skills and competencies.