وصف الوظيفة
Role Overview
Manager Performance Marketing – UAE National at Etihad Airways, based in Abu Dhabi.
Company Overview
Etihad Airways is the UAE's national airline, operating from its Abu Dhabi hub and connecting people across continents and cultures. The organization is advancing its "Journey 2030" ambition to double its fleet, expand its network, and grow its people for a new era of excellence.
Role Purpose
Play a key role in advancing Etihad Airways' Performance Marketing capabilities by driving the strategy, delivery, and optimization of marketing technology, data, and digital acquisition solutions. Enable measurable growth through customer acquisition, conversion optimization, campaign automation, and performance analytics.
Key Responsibilities
Strategy & Roadmap
- Define and manage the Performance Marketing technology roadmap in partnership with Product Owners and Delivery Leads.
- Translate business objectives into product requirements, user stories, and scalable technology solutions.
- Drive market research, competitor benchmarking, and performance insights to identify growth opportunities.
- Champion MarTech and AdTech solutions that enhance acquisition, targeting, personalization, automation, and measurement.
Campaign & Delivery
- Lead the design and delivery of cross-functional performance marketing initiatives across paid and owned channels.
- Optimize marketing processes and workflows to improve campaign execution, measurement, and reporting.
- Participate in Agile ceremonies and support ongoing product delivery and optimization.
Analysis & Optimization
- Identify capability, data, and technology gaps, recommending solutions to improve marketing effectiveness and ROI.
- Define and track key metrics including ROAS, CPA, CAC, conversion rate, and attribution performance.
Stakeholder & Product Management
- Manage and prioritize product backlogs, ensuring alignment with business goals.
- Act as the voice of the customer and key business stakeholders throughout the product lifecycle.
Qualifications & Experience
- University degree in Marketing, Business, Technology, or a related field.
- 3–5 years' experience in Performance Marketing, Growth Marketing, or Digital Acquisition.
- Strong understanding of paid media, web analytics, attribution, marketing automation, and customer data platforms.
- Aviation or travel industry experience preferred but not essential.
- Agile certification preferred but not essential.
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