Manager, PB Marketing Business Partnerships - Emiratized

Role Overview

Manager, PB Marketing Business Partnerships at First Abu Dhabi Bank (FAB) in the United Arab Emirates. This is an Emiratized position.

Role Purpose

Plan and execute integrated marketing and communications campaigns across Current Accounts and Savings Accounts products to drive customer acquisition and revenue growth. Work closely with cross-functional teams and agencies to deliver high-quality, culturally relevant campaigns across paid, owned, and earned channels.

Key Responsibilities

Campaign Strategy & Development

• Develop and manage end-to-end marketing and communications campaigns across ATL, BTL, digital, and social channels to deliver against set annual marketing objectives.
• Translate business and product objectives into compelling, culturally relevant campaign strategies for the UAE market with the creative agency.
• Own campaign delivery from brief development and creative alignment through to media planning, production, launch, and performance reporting.

Content & Brand Management

• Collaborate with internal stakeholders to deliver quality, on-brand and error-free marketing content in both Arabic and English across the right channels at the right time.
• Ensure all communications are on-brand, accurate, and aligned with brand and regulatory standards.

Performance & Optimization

• Monitor campaign performance against KPIs and optimize for continuous improvement.

Budget & Stakeholder Management

• Manage campaign budgets, timelines, and agency relationships effectively.
• Work collaboratively across functions including creative, CRM, website, social media, media, business, product, events and PR teams.

Qualifications & Experience

• 5–8 years of experience in marketing and communications, ideally within a fast-paced, campaign-driven environment.
• Bachelor's degree in marketing, Communications, Business, or a related field.
• Proven track record of managing integrated, multi-channel campaigns end-to-end.
• Solid understanding of the UAE market, consumer behavior, and cultural nuances.
• Banking or financial services experience is strongly preferred.
• FMCG, CPG, or lifestyle brand experience is a plus.

Skills & Competencies

• Fluency and professional writing proficiency in both Arabic and English is essential.
• Excellent bilingual (Arabic/English) written and verbal communication skills.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience in a marketing role working with agencies and cross-functional teams.
• Creative judgment paired with analytical, performance-driven thinking.
• Strong attention to detail and commitment to brand and quality standards.
• Ability to thrive under pressure and adapt to changing priorities.
• Proactive, flexible and solution-driven mindset.
• Innovative, consumer-focused approach with a passion for technology and AI.