Manager Marketing Campaigns

Role Overview

Manager Marketing Campaigns at Esports Foundation, based in Riyadh, Saudi Arabia. Full-time position reporting to Senior Manager, Strategic & Corporate Marketing.

Role Purpose

Lead end-to-end development and execution of marketing campaigns for the Esports World Cup (EWC) and Esports Nations Cup (ENC). Drive viewership, attendance, engagement, and brand growth by translating strategic direction into clear, executable campaigns across global and regional markets, managing timelines, cross-functional coordination, and performance reporting to deliver measurable results.

Key Responsibilities

Strategy and Planning

• Lead planning of end-to-end marketing campaigns for EWC and ENC.
• Turn strategic goals into clear campaign plans with defined audiences, messages, deliverables and KPIs.
• Shape campaign direction using market insights, product updates and audience data.
• Localize global campaign concepts for key regions and ensure cultural and market relevance.
• Align campaign plans with major tournaments, partnerships, and platform opportunities.

Execution and Delivery

• Oversee the entire campaign lifecycle and ensure all milestones, assets, and deliverables are met.
• Coordinate with media, creative, social, PR, influencer, product and event teams to ensure smooth execution.
• Manage agencies and vendors, monitor progress and resolve issues that may affect timelines or quality.
• Ensure all campaign materials follow brand guidelines and meet required quality standards.

Reporting and Optimization

• Track campaign performance against KPIs and propose improvements while campaigns are live.
• Review results with the data and insights team and present performance summaries to stakeholders.
• Produce post-campaign evaluations that highlight key learnings, ROI, and recommendations for future campaigns.

Qualifications & Experience

• 7+ years of experience in marketing.
• Bachelor's degree in Marketing, Business, Communications, Media or related field (or equivalent professional experience). An advanced degree is a plus.

Skills & Competencies

• Strong campaign management skills with experience leading multi-channel, multi-market campaigns.
• Ability to build clear briefs and guide creative, media, and content teams.
• Solid understanding of paid media, social platforms, content development, and event marketing.
• Skilled in managing timelines, workflows, and agency deliverables.
• Data-driven mindset with the ability to interpret dashboards and performance reports.
• Comfortable working with campaign management tools, project management systems, and reporting platforms.
• Ability to translate insights into actionable recommendations.
• Strong collaboration skills with the ability to align stakeholders across multiple teams and functions.
• Able to influence decisions and manage expectations without formal authority.
• Clear and structured communicator, confident in presenting to senior stakeholders.
• Experience in esports, gaming, entertainment, sports or technology.
• Proven record of delivering campaigns that drive measurable outcomes such as viewership, engagement or attendance.
• Familiar with campaign management and project management tools.
• Strong interest in esports and its audience landscape.

Additional Information

Benefits

• Relocation support
• Transportation allowance
• Competitive compensation
• Housing allowance
• VIP medical insurance
• Opportunity to work on a new exciting project with a group of passionate professionals with freedom to excel and make a real impact