Manager Marketing Campaign

Role Overview

Manager Marketing Campaign at talabat, a retail and FMCG company operating in the food delivery sector, based in UAE.

Company Overview

talabat is a retail and FMCG company operating in the food delivery sector.

Role Purpose

Be the strategic owner of the Food vertical's growth agenda in your designated UAE geography. Build and continuously optimize a 360-degree integrated marketing engine across all channels to drive performance objectives (acquisition, reorder, retention) and brand objectives (awareness, engagement, affinity).

Key Responsibilities

Strategy & Planning

• Own the marketing strategy and growth plan for the Food vertical, translating order targets into channels, cities, and budget roadmap.
• Define the channel-mix and audience strategy across performance, CRM/lifecycle, social, influencers, BTL, partnerships and commercial deals.
• Own the creative strategy for campaigns, briefing internal and external agencies, managing the asset calendar, and driving creative refresh to combat fatigue.

Budget & Financial Management

• Own budget forecasting and planning cycles, building bottom-up order forecasts by campaign, city and sales portfolio.
• Manage mid-month reallocations and scenario models.
• Own co-funding and partner-funded marketing, structuring jointly funded campaigns with restaurant chains and tracking committed vs. realized funding.
• Own the full food growth marketing CARC and be accountable for the return on every dirham of spend.

Performance Marketing & Optimization

• Own the performance-marketing channel, pacing against target CAC/CARC by sub-channel.
• Reallocate spend toward highest-return campaigns to maximize incremental orders per dirham.
• Own and defend core campaign efficiency metrics (ROI, CPIO, CPA), benchmarking per campaign and making scale-or-cut decisions based on actionable insights.

Customer Lifecycle & Retention

• Oversee the food customer lifecycle in partnership with CRM, owning the journey from acquisition through activation, reorder, retention, win-back and churn prevention.
• Own customer retention economics, tracking new-vs-existing customer mix, cohort payback and retention curves by city and acquisition source.

Reporting & Analytics

• Own all performance reports and dashboards related to food growth using Looker, designing dashboards and leading performance deep dives covering customer cohorts, orders, basket analysis, frequency and budgets.
• Own the weekly performance review with management, presenting clear narratives on performance vs. target, key drivers, risks and recommended actions.

Experimentation & Testing

• Design and run experimentation in partnership with the product team for new app features, including A/B creative tests, geo and holdout tests, and incrementality studies.

Qualifications & Experience

• Expertise in Looker for building and owning performance reports and dashboards.
• Experience with experimentation design including A/B testing, geo tests, holdout tests, and incrementality studies.
• Experience managing co-funded marketing partnerships and budget forecasting.

Skills & Competencies

• Make data-driven decisions on channel-mix strategy, budget allocation, and audience targeting.
• Comfortable with and experienced in using AI tools.