Manager - Marketing and Communications (Corniche)

Role Overview

Manager - Marketing and Communications at SEHA, Corniche Hospital. This role is responsible for strategic branding, positioning, and marketing execution to meet and exceed annual revenue targets while maintaining alignment with SEHA corporate standards.

Role Purpose

Develop and implement comprehensive marketing and communications strategies that elevate the facility's brand positioning, drive revenue growth, and attract customers through strategic relationships, coordinated marketing activities, and tailored service offerings.

Key Responsibilities

Strategic Planning

• Develop and implement annual marketing and communication plans for Corniche Hospital.
• Align hospital branding with SEHA corporate standards.

Brand Management

• Maintain consistent brand identity across all materials and platforms.
• Oversee production of promotional items, signage, and marketing collateral.

Marketing & Communications Activities

• Manage advertising, media relations, and public relations initiatives.
• Coordinate events, campaigns, and community engagement programs.
• Ensure timely and accurate content for digital platforms (website, social media).

Stakeholder Collaboration

• Work closely with hospital leadership and SEHA corporate marketing teams.
• Build relationships with media, vendors, and community partners.

Budget & Performance

• Develop and monitor marketing budgets.
• Track ROI and prepare periodic reports on marketing effectiveness.

Compliance & Quality

• Ensure adherence to SEHA policies, governance frameworks, and industry best practices.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 6–8 years in marketing or communications, with at least 3 years in a managerial role.
• Preferred: Master's degree in Marketing or MBA.
• Preferred: Experience in healthcare or hospital environment.

Skills & Competencies

• Strong communication and presentation skills.
• Proficiency in English; Arabic preferred.
• Expertise in branding, media relations, event management, and digital marketing.
• Ability to manage budgets and analyze ROI.