وصف الوظيفة
Role Overview
Manager Emirati Segment - Esaad & Fazaa at Du, based in the United Arab Emirates.
Role Purpose
Own the end-to-end development and execution of value propositions and go-to-market strategies for the Emirati customer segment, driving market share growth, P&L targets, and adoption through cross-functional collaboration and relationship management with government and enterprise stakeholders.
Key Responsibilities
Strategy & Market Development
- Understand overall needs and usage behaviour of the sub-segment to tailor appropriate customer value propositions.
- Develop and execute strategies to increase market share and achieve P&L targets.
- Create go-to-market strategy, plan, and communications briefs for related campaigns in alignment with the core proposition manager.
- Develop and implement methods and processes to enhance the effectiveness of segment strategy to better meet objectives.
- Design and follow-up on development of sub-segment value propositions as per roadmap, liaising with different stakeholders to facilitate proposition launch within defined time-to-market.
Proposition Development & Management
- Own end-to-end responsibility of respective portfolio.
- Manage propositions in cooperation with loyalty schemes such as Fazaa and Esaad.
- Manage Metallic Numbers Propositions.
- Manage customer adoption of respective propositions.
- Coordinate with Communications & Campaigns, Sales, Customer Operations, and Channel CX for new digital propositions, journey CVPs, and launches.
Stakeholder Engagement & Partnerships
- Liaise with Brand and Communications, products, and all sales channels and other front-lining business operations for respective customer journeys.
- Liaise with Account-Based Marketing team to launch value extraction and retention campaigns.
- Contribute to managing relationships with organizations; manage common action plans to increase adoption of propositions for initiatives by both sides.
- Establish deals with government and enterprise colleagues to launch exclusive propositions for new organizations.
Customer Acquisition & Retention
- Manage acquisitions with focus on enhancement and optimization of the onboarding journey.
- Monitor and track key performance indicators including gross adds by new propositions and overall gross adds of Emirati segment.
- Track ARPU of gross adds and base of respective propositions and overall Emirati segment.
- Monitor churn of respective propositions and overall Emirati segment.
- Track base of respective propositions and overall Emirati segment.
- Track revenues of respective propositions and overall Emirati segment.
- Track margin of respective propositions and overall Emirati segment.
- Monitor Emirati market share.
- Monitor Emirati NPS.
Qualifications & Experience
- Bachelor's degree minimum in Marketing, Business Administration, or related field.
- Minimum 7 years of experience in segment marketing propositions in telecoms.
- Account management experience considered an advantage.
Skills & Competencies
- Good understanding of telecom market dynamics.
- Strong knowledge of customer experience design and marketing research.
- Solid analytical skills.
- High standard of telecommunication product and service knowledge.
- Exceptional communication and negotiation skills.
- Exceptional written and oral communication skills.
- Great interpersonal and communication skills with ability to deliver within cross-functional environment.
- Solid understanding of communications and media.
- Fluency in English and Arabic (minimum requirement).
- PC skills including Office Suite.
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