وصف الوظيفة
Role Overview
Manager, Content Creation | Emirati Talent at Majid Al Futtaim. This role creates engaging, social-first content that elevates the corporate brand, executive visibility, employer brand, and stakeholder engagement across digital channels.
Company Overview
Majid Al Futtaim is a regional market leader with over 27 years of reputation built on creating great moments, spreading happiness, and building experiences that stay in memories for a lifetime. The organization has over 45,000 diverse and talented colleagues guided by a shared Leadership Model.
Role Purpose
Transform business priorities, leadership narratives, campaigns, and cultural moments into compelling, audience-focused content. Leverage storytelling, creativity, and social trends while maintaining brand integrity and reputational excellence across digital channels.
Key Responsibilities
Content Development & Publishing
- Develop and publish engaging, social-first content across LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant channels aligned with Corporate Communications priorities.
- Translate corporate announcements, leadership messages, campaigns, events, and culture stories into compelling platform-native content formats such as posts, reels, stories, carousels, and short-form videos.
Brand & Engagement Strategy
- Drive executive visibility, employer branding, corporate reputation, and stakeholder engagement through creative storytelling and audience-focused content.
- Monitor social trends, audience behaviors, platform updates, and engagement insights to optimize content strategy, tone, timing, and creative execution.
Collaboration & Production
- Collaborate with designers, videographers, communications teams, executives, and external agencies to deliver an integrated and high-quality content pipeline.
- Leverage AI-powered content tools for ideation, copywriting, editing, localization, testing, and optimization while ensuring brand integrity and human oversight.
Performance & Governance
- Analyze content performance, social listening insights, and engagement metrics to identify opportunities, drive continuous improvement, and maximize impact.
- Maintain content calendars, publishing schedules, approval workflows, version control, and channel governance to ensure consistent and effective digital communications.
Qualifications & Experience
- Bachelor's degree in Marketing, Digital Media, Communications, Journalism, or a related discipline.
- 4–6 years of experience in social media content creation, digital storytelling, content marketing, corporate communications, or related fields.
Skills & Competencies
- Strong expertise in platform-native content creation across LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant social channels.
- Proven ability to create compelling short-form content, including posts, captions, reels, stories, carousels, and videos tailored to different audiences and platforms.
- Strong understanding of social media trends, community engagement, content analytics, social listening, brand tone of voice, and digital publishing workflows.
- Experience using AI-assisted content tools for content ideation, editing, localization, and optimization, with the ability to maintain accuracy, brand governance, and reputational sensitivity.
Additional Information
- Work in a friendly environment where everyone shares positive vibes and excitement about the future.
- Work with over 45,000 diverse and talented colleagues.