Manager - Channel Marketing

Role Overview

Manager - Channel Marketing at Al Ghurair, a leading diversified family business group headquartered in Deira with operations across the Middle East and beyond. This position is within Al Ghurair Development's Marketing team.

Company Overview

Al Ghurair is a leading diversified family business group in the Middle East, founded in 1960 with operations spanning six key industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility, and Ventures. The company employs approximately 28,000 people across more than 50 countries worldwide.

Role Purpose

Drive innovation in customer experience and experiential marketing to strengthen brand perception, investor engagement, and long-term customer loyalty while supporting market expansion and commercial growth objectives for Al Ghurair Development.

Key Responsibilities

Customer Experience & Brand Strategy

• Lead the overall customer experience and experiential marketing strategy to strengthen brand perception, investor engagement, and long-term customer loyalty.
• Shape premium customer journey frameworks that enhance brand differentiation and position Al Ghurair Development as a leader in luxury real estate experiences.
• Drive strategic alignment between customer experience, sales enablement, and business growth priorities across all markets and touchpoints.

Events, Partnerships & Market Initiatives

• Develop strategic event, roadshow, and partnership initiatives that support market expansion, investor acquisition, and commercial growth objectives.
• Strengthen sales effectiveness through high-impact activities, premium engagement strategies, and market-facing initiatives.

Budget & Performance Management

• Own and oversee annual budgets related to customer experience, events, international roadshows, experiential activations, and strategic partnerships.
• Drive customer engagement that contributes directly to sales performance, market expansion, and revenue growth.

Qualifications & Experience

• Bachelor's degree in Communications, Marketing, Business Administration, or a related discipline.
• 8–10 years of extensive experience in channel marketing, partner relationship management, go-to-market strategies, and executing integrated marketing programs across multiple channels.

Skills & Competencies

• Strong communication and interpersonal skills.
• Stakeholder management and relationship-building capabilities.
• Ability to collaborate effectively with internal teams and external partners.

Additional Information

Al Ghurair is a vibrant community where individuals thrive and careers flourish, fostering a sense of belonging and connection through respect, support, and open communication aligned with the core purpose of Enhancing Life.