Loyalty Marketing Specialist

Role Overview

Loyalty Marketing Specialist at Radisson Hotel Group. This role is based at a Radisson Hotel Group property, supporting one of the world's largest hotel groups with ten distinctive hotel brands, more than 1,460 hotels in operation and under development across 95+ countries.

Company Overview

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands and more than 1,460 hotels in operation and under development in 95+ countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. People are at the core of the business success and future, and the organization empowers employees to be their best every day, everywhere, every time.

Role Purpose

Support the growth and effectiveness of guest loyalty and marketing programs by managing guest data, developing personalized marketing campaigns, analyzing reservation and loyalty trends, and delivering actionable insights that strengthen guest engagement, retention, and business performance.

Key Responsibilities

Guest Data Management

• Manage and maintain accurate guest profiles, preferences, birthdays, anniversaries, and other relevant guest information.
• Ensure all guest and reservation data is complete, accurate, and updated in the system.

Reservations & Analysis

• Conduct daily checks and analysis of reservation activity, booking patterns, and guest information.
• Monitor booking sources and channels to support business and marketing reporting.

Marketing Campaigns & Communications

• Utilize guest data to develop personalized offers, promotions, and targeted marketing campaigns.
• Support the execution of newsletters, SMS campaigns, promotional emails, and guest communications.
• Collaborate with the Marketing team to improve guest engagement and campaign effectiveness.

Revenue & Upselling

• Identify and support upselling opportunities for events, experiences, and other relevant offerings.

Loyalty Programs

• Support the development and management of guest loyalty and retention programs.
• Monitor loyalty program participation and recommend initiatives to increase repeat visits.

Competitive Intelligence

• Conduct competitor research on reservation systems, loyalty programs, and guest engagement strategies.
• Benchmark competitor practices and identify opportunities to improve the guest experience.

Reporting & Insights

• Prepare regular reports on reservations, guest activity, loyalty performance, and marketing campaigns.
• Analyze guest and campaign data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights and recommendations to management and the Marketing team to strengthen guest engagement, retention, and overall business performance.

Qualifications & Experience

• Minimum 2–3 years of relevant experience in a 5-star hotel or luxury hospitality environment.
• Experience in CRM, Guest Relations, Marketing, Reservations, Loyalty Programs, or a related field.
• Bachelor's degree or diploma in Hospitality, Marketing, Business Administration, or a related discipline.
• Strong experience in guest data management and maintaining accurate guest profiles.

Skills & Competencies

• Familiarity with CRM, reservation, loyalty, and guest engagement systems.
• Strong analytical skills with excellent attention to detail and data accuracy.
• Excellent English communication skills, both written and spoken.
• Arabic language skills will be considered an advantage.
• Confident and professional in dealing with guests, VIPs, and business partners.
• Strong understanding of guest engagement, loyalty programs, and personalized guest experiences.
• Ability to analyze guest, reservation, marketing, and competitor data and provide actionable insights.
• Proficient in Microsoft Office applications, particularly Excel, Word, PowerPoint, and Outlook.
• Strong interpersonal and collaboration skills, with the ability to work effectively with F&B, Sales, Marketing, and Operations teams.
• Professional, proactive, and commercially minded, with a strong focus on guest satisfaction, retention, loyalty growth, and generating business opportunities.

Additional Information

• Flexible and willing to work beyond regular office hours, including weekends and holidays, when required for hotel events and business activities.
• Exclusive global benefits include special hotel rates for you and your loved ones at Radisson Hotel Group hotels worldwide.
• Access to local perks and rewards tailored to your country.
• Inclusive, fun, and meaningful workplace with Employee Resource Groups and inclusion initiatives.
• Investment in your growth, learning, and career development.