وصف الوظيفة
Role Overview
Lead, Global Brand Experience at Snap Inc, based in Riyadh, Saudi Arabia.
Company Overview
Snap Inc is a technology company that operates Snapchat, a visual messaging app that enhances relationships with friends, family, and the world. The company also operates Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services. Snap believes the camera presents the greatest opportunity to improve the way people live and communicate and contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Global Brand Experience (GBX) team brings Snap's brands to life while reinforcing what the company stands for: real friendship, free and authentic expression, human-centered design, and playful irreverence. The GBX team operates globally through in-person and virtual experiences for clients, partners, current and future employees, and the community of creators and users. The team's mission is to educate the broader community on Snap's brands by creating opportunities to connect with them on a more emotional level.
Role Purpose
You will play an important role in bringing Snapchat's brand to life in the Kingdom of Saudi Arabia. Working from the Riyadh office, you will collaborate with cross-functional teams, external partners, and vendors to develop and execute events and experiences that showcase Snap's products, technology, and innovation while driving client engagement and revenue growth.
Key Responsibilities
Strategy & Planning
- Partner closely with the Head of GBX MENA to shape and execute the regional brand experience strategy.
- Lead the conceptualization and execution of high-impact events, activations, and programs across the Middle East with primary focus on KSA.
- Build and deliver a regional roadmap of experiences that bring Snap's products, technology, and innovation to life.
- Identify strategic opportunities to showcase Snapchat's priorities, new products, and creative solutions through inspiring activations that drive client engagement and revenue growth.
- Develop comprehensive project plans, including timelines, budgets, deliverables, and success metrics in collaboration with Sales, Partnerships, Marketing, Comms, and other cross-functional teams.
Operations & Execution
- Manage end-to-end execution from ideation and creative development to logistics, production, branding, and on-site delivery.
- Build and maintain strong relationships with venues, vendors, agencies, and production partners across KSA.
- Manage budget tracking and financial management for GBX MENA initiatives.
- Measure and optimize event ROI, ensuring clear business impact and alignment with company priorities.
Qualifications & Experience
- Bachelor of Science or Bachelor of Arts degree or equivalent professional experience.
- 5+ years of experience successfully managing and producing large-scale events or experiential activations.
- Fluency in English and Arabic.
- Ability to travel up to 30% of the time.
Preferred Qualifications
- Experience supporting sales and advertising initiatives within a tech, media, or production environment.
- Proven track record of delivering culturally relevant and innovative brand activations.
- Strong business acumen with clear understanding of event-driven revenue impact.
- Passion for the Snapchat brand and its community.
Skills & Competencies
- Strong executive presence and communication skills with ability to influence senior stakeholders.
- Excellent negotiation skills and solid understanding of vendor, venue, and agency contracts.
- Established network within Riyadh and across KSA's events and entertainment ecosystem.
- Proven experience delivering partner-driven activations and navigating legal and contractual frameworks.
- Highly organized with ability to manage multiple complex projects simultaneously.
- Meticulous attention to detail across creative, production, and brand execution.
- Solutions-oriented mindset and ability to thrive in fast-paced environment.
- Deep awareness of regional cultural moments and industry trends.
- Proficiency in Google Workspace, Microsoft Office Suite, Apple tools, and emerging AI platforms.
Additional Information
- Office expectation: Work in office 4+ days per week under Snap's "default together" policy.
- Snap Inc. offers paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that allow you to share in Snap's long-term success.
- Snap is an equal opportunity employer committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
- Accommodations for disabilities or special needs are available upon request.