JLR Brand Manager-Automotive

Role Overview

JLR Brand Manager–Automotive at Burjline Builders, automotive industry position.

Role Purpose

Lead the strategic development and execution of Jaguar/Land Rover brand initiatives to drive market share, profitability, and operational excellence across sales, marketing, and customer satisfaction functions.

Key Responsibilities

Strategy & Planning

• Develop and implement brand strategies for JLR in line with the company's overall vision and goals.
• Develop a strategic business plan for the progress of Jaguar/Land Rover and present annual budgets detailing the performance for each of them.
• Monitor and analyse market trends, consumer behaviour, and competitor activities to identify areas for growth and improvement.
• Conduct market research and gather customer insights to inform product development and marketing strategies.
• Develop a comprehensive and detailed advertising plan and follow up regularly, whether through media firms or directly.
• Expand the business of Jaguar/Land Rover by adding more lines, franchises or establishment of new sales, service, and parts outlets.

Marketing & Brand Positioning

• Collaborate with the sales department to ensure effective product positioning and pricing strategies.
• Oversee the creation and execution of marketing campaigns and initiatives to increase brand awareness and drive sales.
• Develop and maintain a strong understanding of the JLR product line, features, and benefits to effectively communicate with customers and stakeholders.
• Utilize the existing customer's database, establish a similar database for other markets and maintain continuous contact with the customers.

Stakeholder Management

• Manage relationships with key stakeholders, including JLR corporate team and local dealerships.
• Follow up with Jaguar/Land Rover car brands overseas principals and maintain good business relationship, in addition to developing and creating new relations with other manufacturers in the field of operation in Jaguar/Land Rover.
• Personally attend to large fleet customers, corporate accounts, and government agencies in tendering or After Sales Service and Complaints.
• Attend to customer complaints at all times whether by phone, in person or in writing, in order to maintain excellent customer satisfaction level.

Operations & Performance Management

• Monitor and manage the brand's budget, ensuring efficient and effective use of resources.
• Develop and maintain a strong organizational chart of Jaguar/Land Rover and fulfil the requirements with professional well-trained staff.
• Continuously improve the efficiency and performance of staff JLR through up-to-date training with continued guidance and tight monitoring.
• Follow up with Department Managers for daily business activities concerning their operations and ensure smooth workflow in these Departments.
• Monitor and supervise the performance of these Departments on a regular basis and report monthly the progress of the Departments in comparison to their budgets.
• Expedite and supervise the sales process of any excess spare stocks or elapsed model year vehicles over stock spare parts.
• Achieve the targeted market share and profitability figures set by the Board of Directors.
• Manage new complex developments, achieve efficient operations, and finalize warranty projects and monitor its progress thereafter.

Compliance & Administration

• Ensure continuous updating of Management Information System whether in hardware, software or usage and utilization.
• Protect the interest of Jaguar/Land Rover and maintain the confidentiality of its operations.
• Ensure compliance of processes and operational standards to the laws of the Kingdom of Bahrain, the AZI Group Policy, the Division Policy and the standards of the principals represented by Jaguar/Land Rover.

Continuous Improvement

• Stay up-to-date with industry developments and best practices to continuously improve the brand's performance and market position.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or any related field.
• Minimum of 5 years of experience in brand management, preferably in the automotive industry.
• Proven track record of developing and implementing successful brand strategies.
• Strong understanding of market dynamics and consumer behaviour.
• Knowledge of the JLR product line and market in Bahrain is a plus.

Skills & Competencies

• Excellent communication, negotiation, and interpersonal skills.
• Ability to think creatively and strategically to solve problems and achieve objectives.
• Proficient in MS Office and marketing software/tools.