JLR Brand Manager-Automotive

Role Overview

JLR Brand Manager–Automotive at Burjline Builders. This is a senior brand leadership position responsible for driving Jaguar and Land Rover brand strategy, market performance, and business expansion.

Role Purpose

To develop and execute comprehensive brand strategies for JLR that align with company vision, drive market share and profitability, manage stakeholder relationships, and expand the Jaguar and Land Rover business through effective leadership, marketing execution, and operational oversight.

Key Responsibilities

Strategy & Planning

• Develop and implement brand strategies for JLR in line with the company's overall vision and goals.
• Develop a strategic business plan for the progress of Jaguar and Land Rover and present annual budgets detailing the performance for each.
• Monitor and analyse market trends, consumer behaviour, and competitor activities to identify areas for growth and improvement.
• Conduct market research and gather customer insights to inform product development and marketing strategies.
• Develop a comprehensive and detailed advertising plan and follow up regularly, whether through media firms or directly.

Marketing & Brand Execution

• Oversee the creation and execution of marketing campaigns and initiatives to increase brand awareness and drive sales.
• Collaborate with the sales department to ensure effective product positioning and pricing strategies.
• Develop and maintain a strong understanding of the JLR product line, features, and benefits to effectively communicate with customers and stakeholders.
• Utilize the existing customer database, establish a similar database for other markets, and maintain continuous contact with customers.

Stakeholder & Relationship Management

• Manage relationships with key stakeholders, including JLR corporate team and local dealerships.
• Personally attend to large fleet customers, corporate accounts, and government agencies in tendering, After Sales Service, and complaints.
• Follow up with Jaguar and Land Rover car brands overseas principals and maintain good business relationships, in addition to developing and creating new relations with other manufacturers in the field of operation.
• Attend to customer complaints at all times, whether by phone, in person, or in writing, to maintain excellent customer satisfaction levels.

Operations & Department Management

• Prepare and provide a complete and comprehensive organizational chart of Jaguar and Land Rover and fulfil requirements with professional, well-trained staff.
• Continuously improve the efficiency and performance of JLR staff through up-to-date training with continued guidance and tight monitoring.
• Follow up with Department Managers for daily business activities concerning their operations and ensure smooth workflow in these departments.
• Monitor and supervise the performance of departments on a regular basis and report monthly the progress of departments in comparison to their budgets.
• Ensure continuous updating of Management Information System, whether in hardware, software, or usage and utilization.

Sales & Business Development

• Achieve the targeted market share and profitability figures set by the Board of Directors.
• Expedite and supervise the sales process of any excess spare stocks or elapsed model year vehicles over stock spare parts.
• Expand the business of Jaguar and Land Rover by adding more lines, franchises, or establishment of new sales, service, and parts outlets.

Financial Management

• Monitor and manage the brand's budget, ensuring efficient and effective use of resources.

Compliance & Governance

• Protect the interest of Jaguar and Land Rover and maintain the confidentiality of its operations.
• Ensure compliance of processes and operational standards to the laws of the Kingdom of Bahrain, the AZI Group Policy, the Division Policy, and the standards of the principals represented by Jaguar and Land Rover.

Continuous Improvement

• Stay up-to-date with industry developments and best practices to continuously improve the brand's performance and market position.
• Manage new complex developments, achieve efficient operations, and finalize warranty projects and monitor its progress thereafter.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or any related field.
• Minimum of 5 years of experience in brand management, preferably in the automotive industry.
• Proven track record of developing and implementing successful brand strategies.
• Strong understanding of market dynamics and consumer behaviour.
• Knowledge of the JLR product line and market in Bahrain is a plus.

Skills & Competencies

• Excellent communication, negotiation, and interpersonal skills.
• Ability to think creatively and strategically to solve problems and achieve objectives.
• Proficient in MS Office and marketing software and tools.

Additional Information

• This role requires the ability to excel in a fast-paced and competitive environment with a global vision.