International Marketing Director

Role Overview

International Marketing Director at Sony Music, developing and executing global campaign strategies for the Sony Music Middle East business.

Role Purpose

To architect and execute international frontline and catalogue strategy, managing how catalogue and new releases are exploited across a diverse roster of artists while building and nurturing thriving fan communities for international music artists across the region.

Key Responsibilities

Revenue and Market Growth

• Drive revenue and optimize marketing spend across the region.
• Increase the region's market share in global consumption of international repertoire.
• Manage audience and consumption goals for international artists and songs in the region.
• Make strategic spend decisions based on audience insights and data from different platforms.
• Identify strategic opportunities for catalogue and frontline marketing activations in digital space, spanning content marketing, anniversary campaigns, re-heat campaigns, and remixes.

Fan Engagement and Community Development

• Develop and implement strategies to grow and engage a vibrant fan community for international artists.
• Apply best practices and latest trends in international marketing, including digital assets, AI, gaming, social and music platforms, and traditional media to create meaningful fan experiences and drive consumption.
• Develop and nurture a thriving fan community for international music artists with a primary objective of engaging and connecting with fans across various platforms.
• Foster a sense of community and drive fan loyalty.

Events and Fan Experiences

• Plan and coordinate fan-centric events, both online and offline, such as live streams, virtual meet-ups, fan contests, and exclusive fan experiences.
• Collaborate with event organizers, partners, and stakeholders to execute successful fan-focused initiatives.

Collaborative Partnerships and Stakeholder Management

• Build a creative network in the region with internal teams and external partners that can help deliver marketing campaigns for international repertoire.
• Network, connect with, and pitch creative and collaborative projects for international artists or songs, including collaboration and remix opportunities with local artists, touring, concerts, festival opportunities, and televised or media opportunities such as award shows and sports opening ceremonies.
• Lead a dynamic, culturally aware, and forward-thinking team that experiments with new technologies and platforms and responds quickly to adapt to new trends and fan preferences.
• Work closely with international markets on campaign development and execution, maximizing the opportunity for artists' catalogues alongside new releases.
• Track trends and identify opportunities around key milestones.
• Close collaboration with international markets to implement campaign rollout, localizing activations as needed, and ensuring good communication throughout regarding strategy and asset delivery.

Qualifications & Experience

• Demonstrable experience in leading, developing, and executing successful multicultural marketing campaigns at a regional scale in a creative industry.
• Passion for music and understanding of various genres and music cultures.

Skills & Competencies

• Digital Marketing and Engagement: Ability to deliver campaigns and experiences, drive consumption, and increase engagement through digital platforms.
• Fandom Management: Ability to build and grow a community of followers and monetize it through a variety of online and offline channels.
• Data Literacy: Ability to analyze the music market and relevant data and apply insights to make decisions to drive and improve results.
• Strategic Planning: Ability to define a strategy and set of priorities, develop an execution plan, and allocate resources to different projects to make it happen.
• Relationship Management: Build trusting and long-lasting relationships with artists and their ecosystem, as well as with external and internal stakeholders; create a network of connections and build credibility and rapport at all levels of the business.
• Cultural Awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviors in different teams and countries.

Additional Information

• Annual leave, medical leave, annual home leave tickets for employee and spouse, and medical insurance.
• Private medical cover, generous pension scheme, life assurance, and income protection.
• Music industry perks.
• Time off over winter break.
• Modern office environment designed to empower you to bring your best.
• Investment in professional growth and development.
• Opportunity to contribute to social impact, diversity, equity, and inclusion initiatives.
• Sony Music is an equal opportunity employer and supports workforce diversity, employing and promoting all employees and job applicants according to their merit, qualifications, competence, and talent without regard to sex, race, religion, origin, age, sexual orientation, marital status, medical condition, or disability.