Influencer Marketing Officer (UAE National)

Role Overview

Influencer Marketing Officer at Etihad Airways, based in the United Arab Emirates. This role supports the delivery of Etihad Airways' global influencer marketing programme by managing creator partnerships, campaign execution, travel logistics and performance reporting.

Company Overview

Etihad Airways is the UAE's national airline, shaping the future of global aviation. Operating from a hub in Abu Dhabi, the airline connects people across continents and cultures. The organization is pursuing its "Journey 2030" ambition to double its fleet, expand its network and grow its people for a new era of excellence.

Role Purpose

The role contributes to brand, destination and commercial objectives by identifying and activating relevant influencer partnerships, ensuring seamless campaign delivery and providing insights into campaign effectiveness across priority markets.

Key Responsibilities

Campaign Management

• Coordinate influencer marketing campaigns from planning and briefing through to execution, reporting and campaign close-out.
• Monitor content delivery and ensure compliance with brand guidelines and contractual requirements.
• Act as the primary point of contact for influencers throughout campaign delivery.

Partner Identification & Relationship Management

• Research, identify and evaluate influencers aligned with brand positioning, route priorities and campaign objectives.
• Develop and maintain strong relationships with influencers, talent managers, agencies and external partners.
• Negotiate deliverables, content rights, timelines and partnership agreements.

Logistics & Operations

• Coordinate campaign logistics including flights, hotels, transfers, experiences and itineraries.
• Resolve operational, travel and campaign-related challenges in a timely and professional manner.
• Support influencer events, familiarization trips and destination marketing initiatives.

Performance & Intelligence

• Track campaign performance and prepare post-campaign reports against agreed KPIs.
• Conduct social listening, influencer intelligence and competitor analysis to identify trends and opportunities.

Administration

• Maintain campaign trackers, purchase orders and invoice processing.

Qualifications & Experience

• UAE National.
• Bachelor's degree in marketing, Communications, Business Administration or related discipline.
• 4 years' experience in influencer marketing, social media, creator partnerships or related marketing roles.
• Proven experience managing influencer campaigns from concept through to reporting.
• Experience coordinating travel logistics and external stakeholders.
• Aviation, tourism, hospitality or travel industry experience is an advantage.

Skills & Competencies

• Strong understanding of Instagram, TikTok, YouTube and emerging social platforms.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong negotiation, communication and relationship management skills.