In-Store Visual Merchandiser

Role Overview

In-Store Visual Merchandiser at Apparel Group. The position is responsible for developing, delivering and communicating visual concepts and promoting the brand, products and services in-store.

Role Purpose

Train and coach the store team to perform merchant-based visual merchandising and manage daily, weekly and seasonal visual merchandising tasks while ensuring brand identity and presentation standards are achieved consistently across all locations.

Key Responsibilities

Brand Image & Display Standards

• Ensure brand identity and presentation standards in windows and in-store are achieved consistently by creating eye-catching displays.
• Incorporate commercial sales opportunities into visual displays.
• Implement brand-specific visual merchandising standards.
• Coordinate store display in line with brand guidelines and strategy.
• Develop floor plans to maximize visual impact.
• Arrange merchandise, signage, fixtures and in-store layout according to guidelines.
• Make use of creative lighting for windows.
• Maximize placement of new lines and re-merchandise the store when new trends emerge.
• Create store layout according to product categories.
• Ensure proper merchandising of items.

Documentation & Feedback

• Take photographs of every change made to merchandise display.
• Collect, review and feedback on merchandise performance.

Stakeholder Collaboration & Commercial Goals

• Work closely with operations and brand management team to increase sales.
• Work with Visual Merchandising Manager and sales team to achieve commercial goals.
• Involve in pre-opening of stores and conduct timely visits to ensure brand standards are properly implemented and followed.

Market Intelligence

• Conduct research of current market trends and lifestyle.