In-Store Visual Merchandiser

Role Overview

In-Store Visual Merchandiser at Apparel Group. The position is responsible for developing, delivering and communicating visual concepts and promoting the brand, products and services in-store, while training and coaching the store team to perform merchandise-based visual presentation and managing daily, weekly and seasonal visual presentation tasks.

Role Purpose

Develop and execute visual merchandising strategies that enhance brand identity, drive commercial sales, and maximize the visual impact of store displays through consistent application of brand standards and creative presentation techniques.

Key Responsibilities

Brand Image & Display Standards

• Ensure brand identity and presentation standards are achieved consistently in windows and in-store by creating eye-catching displays.
• Incorporate commercial sales opportunities into visual displays.
• Implement brand-specific visual merchandising standards.
• Coordinate store displays in line with brand guidelines and strategy.
• Develop floor plans to maximize visual impact.
• Arrange merchandise, signage, fixtures and in-store layout according to guidelines.
• Create store layouts organized by product categories.
• Ensure proper merchandising of items.
• Make use of creative lighting for window displays.
• Maximize placement of new lines and re-merchandise the store when new trends emerge.

Documentation & Feedback

• Take photographs of every change made to merchandise displays.
• Collect, review and gather feedback on merchandise performance.

Team Training & Development

• Train and coach the store team to perform merchandise-based visual presentation.
• Manage daily, weekly and seasonal visual presentation tasks.

Commercial & Operational Collaboration

• Work closely with the operations and brand management team to increase sales.
• Work with the Visual Merchandising Manager and sales team to achieve commercial goals.
• Involve in pre-opening of stores and conduct timely visits to ensure brand standards are properly implemented and followed.
• Conduct research of current market trends and lifestyle.