In-Store Visual Merchandiser

Role Overview

In-Store Visual Merchandiser at Apparel Group. This role enhances the overall shopping experience by creating visually appealing and aesthetically pleasing displays for a store or large department within a store, working closely with the senior visual merchandisers team to implement and maintain the store's visual standards and drive sales and brand image.

Role Purpose

To assist in implementing and maintaining the store's visual standards for a small store or department within a store, enhancing the overall shopping experience for customers through visually appealing displays while driving sales and brand image.

Key Responsibilities

Brand Image & Standards

• Collaborate with maintenance and cleaning staff to uphold the visual standards of a small store or department within a store.
• Provide guidance and training to store staff on maintaining visual standards and ensuring a cohesive brand image.
• Ensure that the brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye catching displays whilst incorporating commercial sales opportunities.
• Implement the brand specific visual merchandising standards.
• Coordinate store display in line with brand guidelines and strategy.

Display & Merchandising Execution

• Develop floor plans and maximize visual impact.
• Arrange merchandise, signage, fixtures and in-store layout guide.
• Create layout of the store according to its categories.
• Ensure proper merchandising of the items.
• Make use of creative lighting for windows.
• Maximize placement of new lines and re-merchandise the store when new trends build.
• Follow planograms and maintain store aesthetics.

Documentation & Analysis

• Take photographs in every change done in the merchandise display.
• Collect review and feedback of the merchandise.
• Conduct research of the current market trends and lifestyle.
• Make recommendations for improvements based on customer feedback and sales data.

Optimization & Communication

• Propose changes to improve the overall shopping experience and maximize sales potential.
• Communicate any deviations or challenges to the Visual Merchandiser for resolution.

Collaboration & Growth

• Work with senior Visual Merchandising team and sales team to achieve commercial goals.
• Involve in pre-opening of stores and timely visit to ensure that brand's standard is properly implemented and followed.

Qualifications & Experience

• One to two years of previous experience in a retail environment, preferably in a visual merchandising or sales role.
• Six months to one year direct experience assisting in visual merchandising tasks, such as setting up displays, following planograms, and maintaining store aesthetics.

Skills & Competencies

• Understanding of store operations and customer behavior.
• Knowledge of how visual displays can influence purchasing decisions.
• Creative eye for visual presentation and design.
• Ability to follow brand guidelines and planograms.
• Market trends and lifestyle awareness.