وصف الوظيفة
Role Overview
Head of Lead Generation at MaxAccelerate, responsible for building and executing synchronized outbound strategies across Kompetenza and Datamax AI. This is a hands-on growth specialist role based in a remote-first environment.
Role Purpose
Design and manage multichannel outbound campaigns across multiple platforms and markets, driving lead generation and ROI growth for two AI-first companies through strategic execution, continuous testing, and optimization.
Key Responsibilities
Strategy & Planning
- Develop and execute the lead generation strategy for Kompetenza and Datamax AI, aligning with business goals and sales targets.
- Partner with leadership to brainstorm and implement creative, out-of-the-box ideas for outbound growth, including new verticals, partner outreach, and webinars.
- Plan and coordinate monthly webinars and lead-gen events to drive partner and client engagement.
Campaign Management & Execution
- Build and manage outbound sequences across Amplemarket, LinkedIn automation tools (HeyReach and Aimfox), and Salesforce, ensuring synchronization across all systems.
- Manage campaigns for multiple brands simultaneously (Kompetenza and Datamax AI).
- Continuously research and test new automation and AI tools to improve lead efficiency and scalability.
Optimization & Testing
- Conduct A/B testing on messaging, targeting, and outreach frequency to optimize conversion rates.
- Maintain a data-driven mindset with experience in A/B testing and campaign analytics.
- Implement a "test and learn" attitude, unafraid to experiment and iterate fast.
CRM & Operations
- Maintain and manage CRM workflows inside Salesforce, ensuring all leads, activities, and campaigns are tracked accurately.
- Manage campaign analytics and performance dashboards to report KPIs and ROI.
Sales Coordination
- Coordinate with the sales team to hand off qualified leads and ensure follow-up consistency.
Qualifications & Experience
- 4+ years of experience in B2B lead generation, outbound marketing, or growth automation, ideally within SaaS, tech, or consulting.
- Hands-on experience with Amplemarket, LinkedIn automation (HeyReach, Aimfox, etc.), and Salesforce CRM.
- Proven ability to build and manage automated multichannel prospecting workflows.
Skills & Competencies
- Data-driven approach to campaign analysis and performance measurement.
- Excellent written and verbal communication skills.
- Strong organizational skills.
- Strategic thinking with ability to execute across multiple initiatives.
- Experience running webinars or partner campaigns for lead generation (nice to have).
- Familiarity with AI-powered sales tools and workflow automation (nice to have).
- Previous exposure to Salesforce AppExchange solutions or CRM-driven B2B SaaS (nice to have).
Additional Information
- Remote-first work culture with freedom to experiment with ideas.
- Opportunity to shape the growth engine of two innovative AI-first companies.
- Collaborative team culture working directly with executive leadership.
- Competitive compensation with performance-based incentives.