Head of Events and Delivery

Role Overview

Head of Events and Delivery at Miral Destinations. The role drives overall commercial growth by closing and negotiating high-value events and developing new event packages aligned to market demand and pricing, while setting standards for CRM discipline, guest experience, and cross-park sales governance.

Role Purpose

Lead the acquisition and delivery of large-scale, high-revenue events including park privatizations, gala dinners, and meetings and conferences. Own the events sales budget and pipeline, define new event packages, and ensure consistent guest experience standards and cross-park sales governance.

Key Responsibilities

Sales and Negotiation

• Personally lead and close large-scale, high-revenue opportunities such as park privatizations and gala dinners.
• Drive negotiation strategy and commercial approvals.
• Own high-value MICE-style business (meetings and conferences) and bespoke corporate solutions.
• Identify and act on upsell opportunities.

Market Development

• Define and launch new event packages and refine existing offerings to adapt to market demand.
• Ensure pricing remains competitive and margin-aware.
• Conduct site visits with potential clients across all assets.
• Support sales team familiarization trips and education of event spaces.

Pipeline and Performance Management

• Own and deliver against Annual Event Sales Budget and team targets.
• Monitor pipeline and conversion.
• Use CRM daily to track opportunities for each enquiry.
• Ensure accurate opportunity creation and tracking across the team.

Client and Stakeholder Management

• Provide senior stakeholder management across parks and functions to remove blockers and protect delivery standards for guest experience.
• Work closely with park operations and vendors to ensure client requirements are met to a high standard.
• Support handover readiness.

Business Development

• Drive repeat business strategy: post-event follow-up standards, account growth planning, and missed opportunity learning loops.
• Follow up post-event for repeat business.

Qualifications & Experience

• Experience in Account Management and negotiation.
• Ability and desire to sell.

Skills & Competencies

• Excellent communication skills.
• Good interpersonal skills.
• Good level of numeracy.

Additional Information

• Work weekends when required.