وصف الوظيفة
Role Overview
Head of Demand Generation at Easygenerator, a fast-growing EdTech scale-up. The role is based at the company location (not specified in source).
Company Overview
Easygenerator is an AI-first EdTech scale-up on a mission to revolutionize learning through an award-winning authoring tool. The platform is used by global organizations including Kellogg's, T-Mobile, and Siemens. The company utilizes cutting-edge AI tools in both products and internal workflows.
Role Purpose
The Head of Demand Generation owns Easygenerator's end-to-end demand engine, translating product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. This commercially accountable leadership role combines editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Key Responsibilities
Demand Engine & Pipeline
- Own paid, organic, website, and conversion channels.
- Translate growth targets into clear priorities and roadmaps.
- Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
- Own marketing-sourced pipeline targets and key revenue KPIs.
- Build quarterly growth plans and improve funnel bottlenecks.
Website & Conversion
- Lead website structure, messaging, user experience, landing pages, and conversion rate optimization.
- Partner with Product Marketing Manager to ensure clear, differentiated positioning.
- Maintain clarity, credibility, and performance across all touchpoints.
Paid & Organic Growth
- Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
- Optimize for pipeline and revenue impact with strong attribution visibility.
- Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
- Lead revenue-focused content aligned to buyer journey and enterprise sales.
- Ensure digital design supports differentiation, clarity, and conversion.
Team Leadership
- Lead paid, content, web, and design teams.
- Establish scalable processes and experimentation frameworks.
- Partner closely with Product Marketing Manager, Revenue, and Leadership.
Qualifications & Experience
- 5+ years in B2B SaaS digital growth.
- 2+ years team leadership experience.
- Proven pipeline growth and €2M+ budget ownership.
- Experience in 20M–100M ARR SaaS (preferred).
- International SaaS exposure (preferred).
Skills & Competencies
- Strong expertise in paid acquisition, conversion rate optimization, and SEO/GEO.
- Editorial judgment and digital design understanding.
- Enterprise sales awareness.
- Analytical and commercially driven mindset.
- Hands-on experience with AI agents and agentic workflows, ideally having designed or shipped systems that automate marketing processes end-to-end, such as Claude or other LLM-based tooling, not just explored AI tools in a personal context.
- Close collaboration capability with Product Marketing Manager and Commercial teams.