وصف الوظيفة
Role Overview
Head of Customer Proposition - Sportsbook at Momentum Corporate Services, based in Abu Dhabi, United Arab Emirates. This role reports to the Sportsbook Director and leads customer cohort strategy to drive iGaming growth.
Company Overview
Momentum Corporate Services is a leading entertainment group based in Abu Dhabi, United Arab Emirates. The portfolio includes mobile game development and publishing, virtual reality experiences, iGaming, esports management, and content platform services. The company is dedicated to creating immersive and personalized entertainment experiences that push the boundaries of innovation in the industry.
Role Purpose
The Head of Customer Proposition - Sportsbook defines and activates the customer cohort strategy that underpins Fanatics Momentum's iGaming growth ambition. Operating at the intersection of customer insight, marketing execution and commercial performance, this role ensures key player cohorts are clearly defined, strategically prioritized and consistently activated across product, marketing and lifecycle channels. The role positions Fanatics Momentum as a preferred destination for UAE Sportsbook players within a fast-growing and competitive market.
Key Responsibilities
Customer Segmentation & Strategy
- Own and lead the customer cohort and segmentation strategy across the Sportsbook vertical, ensuring clear prioritisation of high-value player segments.
- Translate customer insight and behavioural data into actionable proposition and campaign strategies that drive engagement and growth.
- Identify and implement innovative player activation strategies informed by market trends, emerging technologies and competitive dynamics.
Campaign Planning & Execution
- Oversee the planning and activation of major commercial and player engagement campaigns, ensuring alignment with vertical and company objectives.
- Define and track campaign performance metrics, delivering data-led recommendations to improve engagement, reinvestment efficiency and customer lifetime value.
Stakeholder & Cross-Functional Leadership
- Partner with Product, Marketing, CRM, Performance and Lifecycle teams to integrate cohort strategies into product development and campaign execution.
- Influence senior stakeholders to embed customer-centric decision-making across commercial planning and execution.
- Demonstrate strong stakeholder management skills with the ability to influence at senior levels.
Compliance & Governance
- Collaborate with Legal and Compliance to ensure all campaigns and activation strategies meet regulatory standards.
Qualifications & Experience
- 6+ years' experience in strategic planning, customer segmentation, proposition management or player activation within gaming, betting or a comparable digital consumer business.
- Proven track record of developing and executing campaigns that drive measurable engagement and commercial growth.
- Strong expertise in customer insights and data-driven decision-making, with experience translating analytics into actionable strategy.
- Demonstrated ability to lead complex, cross-functional initiatives across marketing, product and commercial teams.
- Deep understanding of player behaviour, promotional mechanics and regulatory considerations in gaming environments.
- Experience within iGaming or multi-jurisdiction regulated markets (bonus).
- Experience building segmentation frameworks from early-stage or scaling businesses (bonus).
- Passion for sports, gaming and emerging player engagement technologies (bonus).
Skills & Competencies
- Strong stakeholder management and senior-level influence.
- Customer insight and data-driven decision-making.
- Campaign planning and commercial strategy.
- Cross-functional leadership and collaboration.
- Knowledge of player behaviour and promotional mechanics.
Additional Information
Momentum is a fair, transparent, and inclusive employer. The company values diversity, collaboration, and innovation, and is committed to creating an environment where every team member can thrive.