Growth Manager - Insights & Analytics

Role Overview

Growth Manager - Insights & Analytics at Jeeny, a leading ride-hailing platform operating in Saudi Arabia and Jordan. This role sits within the commercial team, the strategic engine powering marketplace expansion.

Company Overview

Jeeny is a joint venture between MEIG (Middle East Internet Group), Rocket Internet, and IMENA. The company operates a ride-hailing platform that connects users with preferred modes of transportation, currently impacting the lives of more than 45 million people. Jeeny values innovation, teamwork, and passion for delivering exceptional user experiences.

Role Purpose

You will translate complex data into actionable insights that drive high-impact growth initiatives and inform strategic decisions. Partnering closely with Marketing, Product, and Operations, you will lead CRM and DRM strategies while managing growth spends to maximize ROI and ensure every marketing dollar and incentive delivers measurable sustainable growth and long-term profitability.

Key Responsibilities

CRM/DRM Strategy & Lifecycle Management

• Design and execute lifecycle campaigns for passengers and partners spanning onboarding, activation, reactivation, retention, and overall engagement across multi-channel touchpoints including in-app, push, email, and SMS.
• Build dynamic segmentation models leveraging RFM (Recency, Frequency, Monetary) and behavioral data to tailor messaging, incentives, and experiences that maximize engagement and loyalty across both sides of the marketplace.
• Monitor CRM/DRM performance metrics continuously, translate insights into actionable improvements, and optimize campaign ROI through data-backed iteration.
• Conduct continuous experimentation including A/B, multivariate, incentive, and journey tests to uncover high-impact growth levers across the user and partner lifecycle.
• Monitor and analyze key marketplace metrics, identifying friction points and opportunities to improve acquisition, activation, reactivation, and retention.
• Leverage advanced analytics and funnel modeling to enhance conversion efficiency across the entire user and partner journey.
• Apply incrementality and cohort analyses to measure true impact of growth initiatives and guide resource allocation.
• Synthesize insights into clear, actionable strategies that inform leadership decisions and drive sustainable marketplace growth.
• Build scalable growth playbooks that codify both wins and misses, turning successes into repeatable frameworks and failures into data-backed lessons that sharpen Jeeny's experimentation muscle.

Competitive Intelligence & Growth Strategy

• Continuously analyze competitor growth initiatives including engagement mechanics, incentive structures, and marketplace strategies to uncover opportunities to strengthen user and partner retention.
• Translate competitive insights into actionable growth plays, influencing lifecycle strategies, incentive design, and experimentation priorities.
• Use trend analysis and data modeling to forecast competitive movements and guide long-term growth investments and priorities.

Forecasting Models & Predictive Analytics

• Build intelligent forecasting models to predict marketplace trends from active users and engaged partners to trip demand, retention rates, and incentive efficiency, enabling smarter and faster growth decisions.
• Turn predictions into strategy, empowering teams to act proactively, drive sustainable growth, and keep the marketplace ahead of shifting behaviors and competitive dynamics.

Automation & Scalability

• Design and implement automated workflows to streamline reporting, campaign execution, and performance tracking across CRM and DRM initiatives.
• Collaborate with Product and Data teams to build scalable data pipelines, dashboards, and decision-support tools that enable real-time visibility into growth metrics.
• Automate experimentation and lifecycle triggers, ensuring consistent, timely, and personalized user and partner engagement.
• Standardize analytics and growth frameworks across markets, reducing manual dependency and improving operational efficiency.

Budget Management

• Own the growth budgeting cycle, ensuring optimal allocation of incentives, marketing, and CRM/DRM spend.
• Track performance against budgets, highlighting ROI, efficiency gains, and areas for reallocation.
• Develop data-driven strategies that maximize financial impact while mitigating operational and growth risks.

People Management

• Lead a team of high-performing individuals, fostering a culture of ownership, accountability, and continuous improvement.
• Define and track OKRs, aligning team objectives with strategic growth priorities.
• Enable high performance through coaching, feedback loops, and clear accountability.
• Foster innovation and collaboration by empowering talent and promoting continuous learning.

Qualifications & Experience

• Bachelor's or Master's degree in Business, Analytics, Economics, or a quantitative discipline.
• At least 5 years of experience in an analytical role dealing with large volumes of data.
• Experience in pricing/discount strategy and/or on-demand is a plus, preferably in mobility, e-commerce, or marketplace sectors.
• Solid grasp of statistics and demonstrated experience with A/B testing.

Skills & Competencies

• Amazing SQL and Excel skills; experience with Python or R is a plus.
• Experience with BI tools and data visualization such as Tableau, Power BI, or Looker.
• Experience with CRM tools including Braze, Salesforce, HubSpot, or Clevertap, and/or marketing automation platforms.
• Excellent communication skills; able to present insights to technical and non-technical stakeholders.

Additional Information

You will lead a team that sits at the heart of the company's growth engine, where data meets creativity and strategy meets execution. You will have the freedom to innovate, experiment, and build systems that directly shape how millions of users and partners interact with the application every day.