Graphic Designer

Role Overview

Graphic Designer at Apparel Group. This position is responsible for translating ideas, concepts, and designs into promotional displays and marketing brochures for products and services.

Role Purpose

Create distinctive visual identities and marketing materials that communicate brand concepts and drive product promotion across retail environments and marketing channels.

Key Responsibilities

Creative Design & Concept Development

• Understand creative, conceptual, and territory business needs.
• Apply advanced and diversified concepts to create graphic representations using system tools with combinations of different color palettes.
• Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.
• Innovate ideas and themes in graphical form for various requirements from the territory marketing team.
• Determine size and arrangement of illustrative material and copy, and select style and size of type.
• Develop graphics and layouts for promotion posters, logos, and displays annually.
• Review final layouts and suggest improvements as needed.

Branding & Store Environments

• Develop distinctive logos for products and in-house brands.
• Create window display designs for Concepts and stand-alone stores in territories for new and existing stores every season.
• Create graphic artworks such as promo posters and logos for the Concept.
• Coordinate with Concept Marketing Teams to co-create graphics and artwork to align with Concepts' branding guidelines.
• Coordinate with Visual Merchandisers in executing seasonal changes and window themes.

Marketing Materials

• Create visual designs for marketing literature.
• Design proposals and artwork for marketing brochures, leaflets, coupons, and flyers.
• Prepare artworks for indoor and outdoor signage.
• Prepare Photoshop presentations as directed by the Marketing Manager.

Production & Distribution

• Coordinate and assist in the execution of large format printing, including colour and profile management.
• Oversee printing needs for territory and stand-alone stores, including vinyl posters and backlit posters.
• Ensure visuals and posters are laminated, mounted, and distributed properly to all territories on schedule where applicable.
• Maintain large format printers where applicable.

Professional Development & Trend Management

• Research and keep abreast of the latest designs, market trends, and developments in IT and customer needs.
• Keep abreast of the latest trends, tools, and technologies in Graphic Design.

Skills & Competencies

• Advanced proficiency in Photoshop.
• Knowledge of layout principles and aesthetic design concepts.
• Understanding of colour theory and profile management.
• Familiarity with large format printing processes.
• Visual merchandising coordination.