وصف الوظيفة
Role Overview
Global Product Marketing Lead at Binance, the world's largest crypto exchange serving 319M+ users across 100+ countries.
Company Overview
Binance is the world's largest crypto exchange, serving 319M+ users across 100+ countries. The company ships sophisticated and innovative financial and technology products, with a fast-growing suite of consumer, institutional, and AI offerings.
Role Purpose
Transform complex crypto and fintech products into clear, human, and compelling stories that drive global adoption. Build and lead the product marketing function to power Binance's next chapter of growth and define how hundreds of millions of people understand crypto, finance, and the future of money.
Key Responsibilities
Strategy & Leadership
- Build the PMM function that powers Binance's next chapter of growth
- Define how Binance is understood by the next billion users
- Turn complex crypto and fintech products into clear, human, compelling stories
Cross-Functional Collaboration
- Partner with Product, Growth, and Regional Marketing teams
- Collaborate with Brand, Social, and Communications functions
- Work with Legal and Compliance on product messaging
- Engage with Customer Success on user narratives
- Sit at the center of product and business unit leadership, close to the CMO
Additional Information
- Full details are available on the employer's original posting.
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