Executive - Marketing

Role Overview

Executive - Marketing at AL GHURAIR in Saudi Arabia, focusing on brand execution, content coordination, and campaign support for the Exeed brand.

Role Purpose

Coordinate and execute marketing campaigns, content, and digital initiatives across brand communication, social media, and production to ensure consistent, on-brand delivery across all customer-facing channels and platforms in the Saudi Arabian market.

Key Responsibilities

Brand and Content Execution

• Support execution of Exeed's brand communication strategy in Saudi Arabia.
• Develop content briefs for campaigns, product pushes, always-on communication, and seasonal moments.
• Coordinate adaptation of global and regional assets for local market use.
• Ensure all creative materials are aligned with brand guidelines and local business requirements.
• Review and organize approval of artwork, videos, captions, KVs, and campaign assets.

Social Media and Community Coordination

• Manage the social media agency on daily planning, posting calendars, content rollout, and community management standards.
• Review monthly content calendars and ensure alignment with business and campaign priorities.
• Monitor social media performance, audience engagement, and content effectiveness.
• Coordinate responses and escalation routes for sensitive customer comments or brand-related issues.
• Ensure consistency across all digital platforms and customer-facing communications.

Digital Campaign Support

• Work with the media agency to ensure campaign assets are delivered in required formats and deadlines.
• Coordinate landing page, digital creative, and campaign content needs for performance campaigns.
• Monitor implementation of online campaigns in partnership with the Senior Marketing Executive.
• Track weekly campaign performance indicators and flag content or execution gaps.

Production and Asset Management

• Coordinate production of campaign materials such as brochures, showroom branding, POSM, digital screens, and event collateral.
• Ensure all files, approvals, and final outputs are organized and shared with relevant stakeholders.
• Liaise with production suppliers to ensure quality and timely delivery of materials.

Reporting and Administration

• Maintain content trackers, approval logs, asset libraries, and campaign delivery schedules.
• Support preparation of digital and social reports with insights and recommendations.
• Keep records of campaign creatives, content plans, and production outputs.