EXECUTIVE - MARKETING

Role Overview

Executive - Marketing at DP World, supporting Parks & Zones (PNZ) operations. Location not specified in source.

Company Overview

DP World is a global trade enabler with more than 115,000 employees from 160 nationalities across 78 countries on six continents. The company operates four integrated business units: Ports and Terminals, Marine Services, Logistics and Technology. DP World is transforming supply chain solutions through innovation, including intelligent delivery systems and automated warehouse technology, and is committed to creating an inclusive, diverse workplace where all employees feel respected, supported and empowered.

Role Purpose

To drive marketing effectiveness and support business growth for Parks & Zones by delivering integrated campaigns, managing brand communications and content, strengthening digital performance and lead generation, and executing events and sponsorship activations. The role ensures consistent brand delivery and data-informed marketing decisions, while also supporting assigned customer experience initiatives.

Key Responsibilities

Marketing & Communications

• Plan and deliver integrated marketing and communications campaigns aligned with PNZ commercial objectives and DP World brand guidelines.
• Develop and manage content across social media, email, websites and marketing collateral, ensuring consistent messaging and brand standards.
• Manage digital marketing across paid media, SEO, websites and landing pages, including CMS updates, user experience improvements, A/B testing and conversion optimization.
• Execute lead generation and nurturing programmes using CRM segmentation, marketing automation, personalised journeys and effective handover to Sales.
• Conduct market, customer and competitor research to identify trends, priority segments and growth opportunities.
• Plan and deliver exhibitions, roadshows, sponsorships and customer events in collaboration with Sales, Business Development and other stakeholders.
• Manage agencies and vendors to ensure quality deliverables are completed on time, within budget and in line with brand standards.
• Monitor and report campaign performance, using insights to improve marketing effectiveness, conversions and return on investment.

Customer Experience

• Support CX initiatives, including Voice of Customer programmes, dashboard reporting and the analysis of customer feedback and benchmark data to identify improvement opportunities.
• Support customer journey improvements, engagement and loyalty initiatives by coordinating actions across relevant teams and promoting a customer-centric culture.

Additional Information

• Reference: #LI-RA1