Executive - Marketing

Role Overview

Executive - Marketing at Al Ghurair, supporting the planning and execution of integrated marketing campaigns across digital and offline channels with a strong focus on lead generation and pipeline contribution.

Role Purpose

Support the planning and execution of integrated marketing campaigns across digital and offline channels, with a strong focus on lead generation and pipeline contribution.

Key Responsibilities

Campaign Planning & Execution

• Coordinate and manage marketing activities across internal departments, agencies, media partners, and suppliers, ensuring deliverables are on brief, on time, and on budget.
• Oversee website content, email marketing, and promotional campaigns end-to-end, working with relevant agencies and vendors to execute.
• Support and coordinate product launches, events, activations, sponsorships, and corporate initiatives, managing timelines and external suppliers.

Agency & Vendor Management

• Manage day-to-day relationships with social media, digital, and creative agencies — briefing requirements, reviewing output, and ensuring content and campaigns are executed to standard.
• Brief and manage the development of marketing collateral, presentations, and communication materials through agencies or design partners.

Performance Monitoring & Optimization

• Monitor and report on campaign performance, analyze results, and provide actionable recommendations — with particular attention to lead quality, conversion, and cost-per-lead metrics.
• Manage market research and competitor analysis initiatives, working with research partners or internal data to identify opportunities and industry trends.

Governance & Quality Assurance

• Review and approve all marketing materials to ensure alignment with brand standards and campaign objectives before they go live.

Budget & Resource Management

• Manage the marketing budget and track campaign expenditures across all active initiatives.

Strategic Development

• Stay up to date with emerging marketing trends, tools, and best practices, particularly in digital and performance marketing, and bring recommendations back to the business.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of experience in a marketing role.
• Demonstrated experience in lead generation marketing — running or supporting campaigns designed to capture, nurture, and convert leads, not just build awareness.
• Strong knowledge of digital marketing, social media, content marketing, email marketing, and campaign management.
• Experience using marketing analytics tools and CRM platforms is preferred.
• Automotive experience is a plus, but a genuine interest in cars and the automotive industry is valued.

Skills & Competencies

• Excellent project management, communication, and stakeholder management skills.
• Strong analytical skills with the ability to interpret data and generate insights.
• Proactive, self-starting mindset — comfortable taking initiative and driving things forward independently.