Executive - Brand Marketing

Role Overview

Executive - Brand Marketing at Apparel Group. The position is responsible for developing and implementing long and short-term marketing strategies for assigned brands, with oversight of brand management, budget management, business development, and people management.

Role Purpose

Develop and execute integrated marketing strategies across online and offline channels, manage brand positioning and campaigns, coordinate with internal and external partners, and drive business growth through strategic marketing initiatives and stakeholder engagement.

Key Responsibilities

Campaign Development & Execution

• Assist in the development and execution of marketing campaigns, both online and offline.
• Coordinate with agencies to ensure campaign materials are delivered on time.
• Collaborate with agencies to create and update the calendar based on launch dates.
• Monitor campaign updates and provide regular updates to all stakeholders.

Planning & Events

• Assist in the planning and execution of marketing events, from concept to execution.
• Coordinate marketing projects' logistics, setup, promotional materials, attendees, and suppliers.

Strategy & Analysis

• Conduct basic research, analyze market conditions and competitor data to support marketing strategy.
• Assist in e-com marketing plans, PR and digital activities in coordination with the digital team.

Content & Digital

• Work on reports, marketing presentations, calendars and content plans.
• Oversee the creation of engaging content across various platforms (social media, email, and digital advertising).
• Identify and work with social media influencers and bloggers in line with the social strategy and social media resource.

Partnerships & Stakeholder Management

• Share region assets and launch plans with all stakeholders.
• Cultivate and maintain strategic partnerships with key influencers, artists, and industry stakeholders to enhance brand visibility and credibility.
• Work with other internal and external resources on retail campaigns (In-Mall & in-Store).

Retail & Operations

• Own the CRM process and approach.
• Support the traffic-driving activities and initiatives of the retail stores.

Ad Hoc Projects

• Execute ad hoc projects as requested by the marketing team.

Qualifications & Experience

• Bachelor's degree in marketing, business administration, or equivalent experience.
• 3 years of experience in marketing or related roles; fashion and retail experience preferred.

Skills & Competencies

• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Creative thinker with a keen eye for detail.
• Ability to work both independently and collaboratively in a fast-paced environment.

Additional Information

• Role involves travel to external venues.
• May also involve travel to other countries.